Dissertation topics suggested by the teacher.
Topics
The impact of language features in advertising on consumers
Consumers' responses to Generative AI
Consumers' feeling of creepiness and privacy switching behaviors
Methodological approaches
Experiments
Surveys
Recent dissertations supervised by the teacher.
Second cycle degree programmes dissertations
- Defining the DNA of Successful Innovation Labs:
Danish Design Center Case Study
- Global Consistency vs. Local Relevance on Social Media: An Empirical Examination of Adaptive and Standardised Branding Strategies in Luxury and Non-Luxury Brands
- How can the use of Artificial Intelligence affect Brand Engagement under Omnichannel Strategy?
- How the re-release of classic models and the use of archival collections influence brand perception
- Influencer Marketing and Artificial Intelligence: Investigating the Impact of AI-Mediated Audiovisual Translation on Consumer Responses
- Investigating Consumers' Responses to Ferrero Rondnoir's Rebranding
- Luxury Meets Sustainability: The Impact of Concrete Language in Prada's Sustainable Marketing Messages on Consumer Behavior
- Understanding Consumers' Response to The North Face's Luxury Rebranding: an empirical investigation.
