Argomenti di tesi proposti dal docente.
Argomenti
The impact of language features in advertising on consumers
Consumers' responses to Generative AI
Consumers' feeling of creepiness and privacy switching behaviors
Approcci metodologici
Esperimenti
Questionari
Ultime tesi seguite dal docente
Tesi di Laurea Magistrale
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- How the re-release of classic models and the use of archival collections influence brand perception
- Influencer Marketing and Artificial Intelligence: Investigating the Impact of AI-Mediated Audiovisual Translation on Consumer Responses
- Investigating Consumers' Responses to Ferrero Rondnoir's Rebranding
- Luxury Meets Sustainability: The Impact of Concrete Language in Prada's Sustainable Marketing Messages on Consumer Behavior
- Understanding Consumers' Response to The North Face's Luxury Rebranding: an empirical investigation.
