Present position
Research Fellow - University of Bologna, Italy
Educational background
2024 PhD in Management, University of Bologna, Italy
2023 - 2024 Visiting Researcher, Vrije Universiteit Amsterdam, The Netherlands
2022 Summer School "Web Scraping and Data Management for Social Scientists", University of Essex, England
2021 Seasonal School "The Responsible Data Society", Sant'Anna School of Advanced Studies, Italy
2019 Master in Statistics, Economics and Business, University of Bologna, Italy
2016 Bachelor in Statistical Sciences, University of Bologna, Italy
Teaching activity
2022 - Ongoing Teaching Assistant of Marketing Research, Bologna Business School, Italy
2021 - Ongoing Teaching Assistant of Innovative Retailing, University of Bologna, Italy
2021 - Ongoing Teaching Assistant of Marketing, University of Bologna, Italy
2020 Tutor of Consumer Behavior, University of Bologna, Italy
2020 Tutor of Marketing di Prodotto e di Servizi, University of Bologna, Italy
Publications
Rapezzi, M., Pizzi, G., and Marzocchi, G. L. (2024). "What You See Is What You Get: The Impact of Blockchain Technology Transparency on Consumers," Marketing Letters, 1-14.
Awards and recognition
2023 AMA-Sheth Foundation Doctoral Consortium Fellow
2022 SIM Conference, Best Selected paper award, Consumer Behavior track
2020 SIM Conference, Best Selected paper award, Retailing track
2020 SIM Conference, Best Conference paper award
Presentations at professional conferences
2024 "Internet Slang in Brand Messages" (con G. Pizzi, P. Verlegh, and G.L. Marzocchi), SCP Boutique 2024, Leeds, 5-7 June 2024
2024 "Internet Slang in Brand Messages" (con G. Pizzi, P. Verlegh, and G.L. Marzocchi), EMAC 2024, Bucharest, 28-31 May 2024
2023 "Brands, Don't Try Too Hard: Social Media Slang and Persuasion Knowledge" (with G. Pizzi, P. Verlegh, G.L. Marzocchi e D. Scarpi), ACR 2023, Seattle, 26-28 October 2023
2023 "Creepiness and Privacy Concerns: What Makes Consumers Want to Switch Their Privacy Settings" (with C. Silveira Netto, G. Pizzi, e F. Caboni), SIM Conference 2023, University of Florence, 20-21 October 2023
2023 "Brands, Don't Try Too Hard: When Aiming for Brand Relevance Backfires as a Consequence of Effort in Identity-Signaling" (with G. Pizzi, G.L. Marzocchi e D. Scarpi), Global Brand Conference 2023, University of Bergamo, 3-5 May 2023
2022 "Brands, Don't Try Too Hard: Investigating Brands' Failed Impression Management as a Consequence of Effort in Self-presentation" (with G. Pizzi, G.L. Marzocchi, and D. Scarpi), SIM Conference 2022, University of Salerno, 20-21 October 2022
2020 "What You See is What You Get: The Impact of Blockchain Technology on Retail Consumers' Perceptions" (with G. Pizzi and G.L. Marzocchi), SIM Conference 2020, LIUC Università Cattaneo, 28-30 October 2020
