Luca Camanzi

Tesi di Laurea Magistrale

• Branding strategies for the value creation in the fruit and vegetables market: the ONDINE case study
• Bug Appétit. Consumer Attitudes Towards Insects as Food and Associated Marketing Strategies
• Business Models and Firm Strategies in Vertical Farming: Adoption Patterns and Success Factors
• Crafting Customer Experiences: A Case Study on CEM Implementation by Venchi
• Customers’ quality perception and purchase intention for wine: the influence of terroir complexity and subjective knowledge
• ENTREPRENEURSHIP AS A DRIVER OF INNOVATION IN THE EU FOOD INDUSTRY Exploring the influence of individual and systemic factors
• Grancereale and sustainability: A case study on how to move from communication to real shoppers’ activation
• Internationalization and branding strategies of small and medium-sized wineries: case studies in the Trento DOC district
• Plant-based products for a sustainable future: international developments and corporate strategies in the European food market
• Sustainability strategies in Russian food service: local practices and green marketing
• The role of digital platforms to exploit the full potential of information sharing in the agri food sector: evidence from the MED-LINKS project
• Verso un mondo più sostenibile: come il comsumatore oggi sceglie i prodotti ortofrutticoli