Dissertation topics suggested by the teacher.
Recent dissertations supervised by the teacher.
Second cycle degree programmes dissertations
- Extended Warranties as a Source of Growth: Standardization and Adaptation of Marketing Strategies for Increasing Ferrari’s Market Share of Extended Warranties
- H2H Marketing in the Age of AI: the Case of Intesa Sanpaolo
- Human-to-Human Marketing in Action: The Medtronic Diabetes Case
- Standardization versus adaptation of marketing strategies in international markets: the case of Penske Automotive Italy
- The implementation of a price optimisation software in a multinational enterprise: the Vendavo, Inc. and Ultradent Products, Inc. case study
