Fabio Guido Ulderico Ancarani

Tesi di Laurea Magistrale

• Extended Warranties as a Source of Growth: Standardization and Adaptation of Marketing Strategies for Increasing Ferrari’s Market Share of Extended Warranties
• H2H Marketing in the Age of AI: the Case of Intesa Sanpaolo
• Human-to-Human Marketing in Action: The Medtronic Diabetes Case
• Standardization versus adaptation of marketing strategies in international markets: the case of Penske Automotive Italy
• The implementation of a price optimisation software in a multinational enterprise: the Vendavo, Inc. and Ultradent Products, Inc. case study