My research focuses on the systemic intersection between business models, narrative models and socio-cultural contexts in TV series (mainly U.S. and Italian) and media franchises.
I have experience in leading systemic and interdisciplinary approaches, combining economic and humanistic/cultural tools.
I have worked on:
- The history of broadcasting and its digital evolution in US and Italian television.
- History of serial narratives.
- Competitive dynamics and evolution of US and Italian television, with a focus on TV series.
- Relationships between business strategies and the formats, aesthetics and storytelling of TV series.
- Methods and tools for analysing the industrial, narrative, cultural and consumer dimensions of media franchises.
- Cross-industry synergies in media and entertainment, with a focus on the creation, management and evolution of extended narratives.
- Participatory cultures, remix cultures and the application of fan studies to the study of serial narratives.
