Foto del docente

Massimo Ferdinandi

Adjunct professor

Department of Management

Department of Economics

Teaching

Recent dissertations supervised by the teacher.

Second cycle degree programmes dissertations

  • "Needs as cultural expression: a key marketing activity"
  • Cultural Anthropology and Marketing
  • Ethnic Market Segmentation: The case study of Indonesia
  • Influence of cultural values of collectivism on consumers’ behaviour
  • Profiling Muslim Tourist and the Importance of their Social Rituals and Other Behaviors in the Hospitality Industry
  • The Impact of Uncertainty Avoidance on Consumer Stimulation and Buying Behavior in Italy: The case of Lombardy and Sicily
  • Uncertainty avoidance and tourist behaviour: A comparative study between Chinese and Japanese cultures

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