Massimo Ferdinandi

Tesi di Laurea Magistrale

• "Needs as cultural expression: a key marketing activity"
• Cultural Anthropology and Marketing
• Ethnic Market Segmentation: The case study of Indonesia
• Influence of cultural values of collectivism on consumers’ behaviour
• Profiling Muslim Tourist and the Importance of their Social Rituals and Other Behaviors in the Hospitality Industry
• The Impact of Uncertainty Avoidance on Consumer Stimulation and Buying Behavior in Italy: The case of Lombardy and Sicily
• Uncertainty avoidance and tourist behaviour: A comparative study between Chinese and Japanese cultures