Dissertation topics suggested by the teacher.
Themes:
1) Application of Large Language Models (LLM's) and AI in Brand Management (see: Hartmann, Jochen, Yannick Exner, and Samuel Domdey. "The power of generative marketing: Can generative AI create superhuman visual marketing content?." (2024))
2) Video and Audio Content in Marketing Communication (see: Wang, Xin, Neil Bendle, and Yinjie Pan. "Beyond text: Marketing strategy in a world turned upside down." Journal of the Academy of Marketing Science (2024): 1-16.)
3) Use of groundedness (feeling of emotional rootness) in branding (see: Eichinger, Isabel, Martin Schreier, and Stijn MJ van Osselaer. "Connecting to place, people, and past: How products make us feel grounded." Journal of Marketing 86, no. 4 (2022): 1-16.)
4)Implications of Brand Logos on consumer attitude and behaviors (see: Raffaelli, Carolina, Elena Bocchi, Zachary Estes, and James S. Adelman. "BRAND: Brand recognition and attitude norms database." Behavior Research Methods 57, no. 1 (2025): 1-26. FOCUS ON PAGE 4)
Preferred Methods: Secondary field data analysis through text mining and regression models. Experimental methods (ANOVA, Moderation, Mediation).
Recent dissertations supervised by the teacher.
Al momento non ci sono titoli di tesi da prelevare in automatico.
