Prof. Francisco Villarroel Ordenes (PhD. in Marketing, Maastricht University) is a Full Professor of Marketing at the University of Bologna. Francisco has experience teaching the courses Branding, Social Media Marketing, Performance Marketing, Analytics, and Text Mining, at the Bachelor, Master’s and PhD level. His research revolves around the themes of branding, customer experience, and digital marketing, and it has been published in leading journals including the Journal of Consumer Research, Journal of Marketing, Journal of Service Research, Journal of Retailing, among others. He currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Retailing, the Journal of Service Research, and the Journal of Business Research
