Foto del docente

Antonio Giuliani

Associate Professor

Department of Management

Academic discipline: ECON-07/A Management

Useful contents

Dissertations

Here you can find a list of topics I am particularly interested in:

  • Framing strategies and language in entrepreneurship and innovation
  • Cultural entrepreneurship: how novelty (new technology, new ventures, new categories...) emerge and are promoted through cultural resources

Specific projects I am currently working on:

  • Women entrepreneurship in hyped phenomena
  • "Manufactured tradition": how Italian cuisine became the most influential culinary tradition in the world
  • The history of indie rock -> investigating how the category "indie rock" evolved over time
  • Straight edge: how white upper middle class white kids paradoxically rebelled coopting punk's ethos

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