PRESENT JOB
- Full Professor of Marketing and Management (since
2001), Department of Management, School
of Economics, Management and Statistics, University of
Bologna, where he teaches (in English) Principles of
Management (degree course of studies in Business and
Economics) and Marketing (degree course of studies in
Business and Economics)
- Director of the Master Program in Management
“Master in Gestione d'Impresaâ€, School of Economics Management
and Statistics and Alma Graduate School, Bologna
- Coordinator of the postgraduate area Design Fashion and
Luxury Goods at Alma Graduate School, Bologna
- Member of the Albo dei Revisori per la Valutazione dei
Programmi e Prodotti di Ricerca Ministeriale, MIUR
- He teaches, in Italian and in English, courses of Brand
Management, Channel Management, Business to Business Marketing,
Marketing, International Marketing in Master programs and
EMBA and in management development programs in
different Business Schools and firms, mainly at Alma Graduate
School of Bologna
- He does research in marketing, mainly focusing on
management of distribution networks at the international level, on
consumer behavior and hedonic consumption, on loyalty, on branding,
and on international marketing. Research, consulting and teaching
projects have been developed with medium sized and large companies
such as Fiat Auto, Volskwagen-Audi, Ferrari, Autostrade
per l'Italia, Telecom Italia, Credem, Conad, Seat Pagine Gialle,
SergioRossi, Furla, Ducati, Vicini-Zanotti, Conserve Italia -
Cirio, Alessi
- Reviewer for the journal “Mercati e Competitività â€,
peer reviewed journal of the Italian Marketing Society
(Società Italiana di Marketing)
- Member of the European Marketing Academy
- Member of the Italian Academy of Management (Accademia Italiana
di Economia Aziendale)
- Member of the Italian Marketing Society (Società Italiana
di Marketing)
- Member of editorial committee of the peer reviewed management
journal Sinergie (Italy)
- Member of the editorial committee of the international journal Economic Development
- Since 2018 he serves as Lead Indipedent Director of Datalogic SPA
EDUCATION
Born in Italy in 1962, he graduated with honours (110/110 cum
laude) in Economics and Business at the University of Bologna
(prof. Gianni Lorenzoni was the thesis supervisor); In 1986 he
was Exchange Student on Small Firm Development, S.P.R.U., Science
Policy Research Unit, University of Sussex, Falmer-Brighton, UK;
in 1987 he served in the Italian Army in the Corp
of Alpini. In 1988 he attended the "Course of
Teaching Methods" (Corso di Didattica per docenti) at the Accademia
Italiana di Economia Aziendale. In 1989 he obtained a
scholarship from CNR (Consiglio Nazionale delle Ricerche)
for managerial studies. He obtained his PhD in Economics and
Marketing from the London Business School, University of
London, in 1993: "Interorganizational relationships in Italian
and British franchise channels: a cross-country comparison", under
the supervision of professors Paddy Parwise, Andrew Ehrenberg,
Mark Uncles and John Saunders; during his PhD program he
obtained every year the Student Award from LBS for his
performance in the courses and in research.
PREVIOUS ACTIVITIES
- From 1993 to 1999 he was Reseach Fellow of
Marketing and Management, Department of Management, University
of Bologna.
- In 1994 he was Human Capital and Mobility Programme
Fellow of the European Union at the Instituto de Estudios
Superiores de Empresa (IESE), Barcelona, Spain.
- From 1999 to 2001 he was Associate Professor of
Marketing and Management, Department of Management, University
of Bologna.
- He did research and teaching in different institutions and
universities, such as London Business School (UK), Instituto de
Estudios Superiores de Empresa (IESE) , Barcelona (Spain), Catholic
University of Porto (Portugal), LUISS Guido Carli (Roma).
- Among the courses he taught in Italian, English and
Spanish: Channel Management, Business to Business Marketing,
Brand Management and International Marketing.
- He did reseach, consulting and teaching program in different
sectors and industries. Selected list of clients of Angelo Manaresi
in the Italian market (largest groups):
- He taught Marketing Research in the PhD program in General
Management, University of Bologna for more than 10 years.
- He served as member of the Board of Datalogic Spa for many
years, where he was Lead Independent Director and member of the
compensation committee. Datalogic is one of the leading groups in
the world and European leader of bar code and RFID scanning
systems. Datalogic is a public company listed at the Italian stock
market with sales around half a billion euros.
- He served as Commissioner (Commissario Ad Acta), Parmalat spa,
Italia (2013).
- He was member of the editorial committee of the journal Trade
Marketing (from 1996 to the year 2000, when the journal was renamed
Industria e Distribuzione).
- He served as member of the editorial committee of the journal
Industria e Distribuzione from year 2000 to year 2004.
- 2010- 2016 Director, Buenos Aires Campus of the University of Bologna (also named, in the Statuto of the University of Bologna: “Centro di Studi Avanzati di Buenos Aires†or, for the Argentinian Government: "Alma Mater Studiorum - Università di Bologna Representaciòn en la Repùblica Argentina"), Argentina. This branch has the accreditation of the Ministry of Educacion of Argentina as the only foreign university to deliver degrees with legal value under the law of Argentina
- 2010-2016 Director of the Course of Studies in Business and Economics, Department of Management, School of Economics Management and Statistics, University of Bologna.
RESEARCH FOCUS
Research activity focuses on the following topics: marketing
strategy, management of inter-organisational relationships in
retail networks, channel management, analysis of consumer
behaviour, hedonic consumption in different product categories and
in different distirbution channel contexts, loyalty programs, brand
management, management of multinational companies and networks.
Research is set at cross-section and inter-industry levels, in
order to capture similarities and differences in the studied issues
and to check for generalizability of findings.
Methodology of research is both quantitative (e.g. survey data,
panel data) and qualitative (e.g. case study). Structural equation
modelling (e.g. Lisrel) are used to analyse structural
relationships in distribution channels and causal relationships in
channel management; NBD-Dirichlet-like consumer behaviour models
are usually developed to study consumer patronage of stores and
brands and describe patterns of choice.