Nicola Giorgi

Professore a contratto

Dipartimento di Scienze Aziendali

Didattica

Ultime tesi seguite dal docente

"Effetti di sponsorizzazione ed endorsement in ambito sportivo: storia, attualità, sviluppi"
Dalla pista alle passerelle: la rappresentazione del Luxury Italiano secondo Ferrari.
Diesel & Glenn Martens: A case study on a succesful brand revitalization in the fashion industry.
Diversità ed inclusione come strategie aziendali nel settore moda: i casi Diesel e Gucci
Fashion Forward in the Face of Crisis: Assessing the Impact of COVID-19 on the Fashion and Luxury Industry.
Fashion luxury e comunicazione di messaggi etici sui social media: analisi del caso balenciaga
How BMW is adapting its brand strategy to a new market and a new consumer
Il ruolo del marchio nel settore bancario: il caso del re-branding di “Che Banca!”
L'arte del rebranding: analisi e strategie per una trasformazione di successo. Il caso Meta
Liberty Media’s Marketing Strategy about Formula One
Metaverse strategies: how brands exploit NFTs to transform consumer experience
Rolex: la gestione di un marchio di lusso storico nell'epoca del digitale
Strategia di Branding nel Fast Fashion: un’analisi del successo di Zara nel creare Valore di Marca.
Sustainability in the Fashion Industry. How and why fashion brands should implement sustainability management strategies.
The evolution of the Porsche 911: embracing the future while maintaining brand heritage
UnipolSai and UniSalute: Challenges and opportunities of a multi-brand strategy
When taste meets style. A study of Co-Branding between Fashion and Food Industries

Between art and asset: How cinema is gradually being taken over by brands to work on their image
Emerging Leather Brands: The Evolution of Brand Strategies in a Rapidly Transforming Industry
Evolution of Influencer Dynamics and Brand Resilience: A comprehensive Analysis of the European Luxury Fashion Industry Pre- and Post-Covid.
How do Luxury and Art influence each other in the converging process of their two industries that has been intensifying over the last decades?
Il Ruolo dei Pop-up Store come Strumento di Brand Management nel Settore del Lusso
Quiet Luxury passing trend or enduring revolution Analyzing brand repositioning in the luxury sector.
Sostenibilità e impatto ambientale nel mondo della moda: il caso del fast fashion di Shein
Supply chain as a critical factor in fashion brand management: the cases of Claudie Pierlot and Zara
The Impact of Advertising Strategies on Shaping Consumer Perception of Product Healthiness: A Study on Food and Beverages
The second-hand luxury market: A study of consumers’ perception and the impact on luxury brands