Ralitza Nikolaeva; Marco Visentin, Cheap vs. Substantive CSR Talk among Global Retailers: An Abstract, in: Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Cham, Springer Nature, 2019, pp. 535 - 536 [Brief introduction]
Colucci, M.; Visentin, M., Continuity and Variety: The Allocation of Symbolic Rewards in Elite Italian Winemaking, «INTERNATIONAL JOURNAL OF ARTS MANAGEMENT», 2019, 22, pp. 41 - 53 [Scientific article]
Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco, Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands, «JOURNAL OF INTERACTIVE MARKETING», 2019, 45, pp. 99 - 112 [Scientific article]
Mariachiara Colucci, Annamaria Tuan, Marco Visentin, Fashion industry: is it really walking and talking CSR?, in: CSR COMMUNICATION CONFERENCE 2019: CONFERENCE PROCEEDINGS, 2019, pp. 172 - 179 (atti di: CSR COMMUNICATION CONFERENCE 2019, Stoccolma, 18-20 Settembre 2019) [Contribution to conference proceedings]
Visentin, Marco; Pizzi, Gabriele; Pantano, Eleonora, From unstructured data to consumers insights: In search of consumers’ service preference in retail settings through a machine learning approach, in: Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: Convegno Annuale Società Italiana Marketing, Piacenza, 24-25 Ottobre 2019) [Contribution to conference proceedings]
G. Cappiello ; M. Visentin, Patient engagement in online community: a mediation path., in: Proceeding 48th EMAC Conference, Universitat Hamburg, Germany, 2019, pp. 1 - 10 (atti di: 48th European Marketing Academy Conference, Hamburg, 27-28 May) [Contribution to conference proceedings]
Ralitza Nikolaeva; Sefano Mengoli; Marco Visentin, Structured Abstract: Ethics Rankings and Value Creation, in: AMSWMC22: 2019 AMS WMC EDINBURGH, 2019, pp. 1 - 1 (atti di: AMSWMC22: 2019 AMS WMC EDINBURGH, Edinburgh, 9-12 luglio 2019) [Abstract]
Keivan Missaghi; Annamaria Tuan; Marco Visentin, Taking millennials to the cinema: will they behave more responsibly?, in: Proceedings XVI^ SIM Conference - Marketing 4.0: le sfide della multicanalità, 2019, pp. 1 - 5 (atti di: XVI^ SIM Conference - Marketing 4.0: le sfide della multicanalità, Piacenza, 24-25 Ottobre 2019) [Contribution to conference proceedings]
Marco, Visentin; Mariachiara, Colucci, Flying Under the Radar vs. Walk or Talk: CSR Voluntary Disclosure in the Fashion Industry, in: Atti XIV Convegno Annuale della Società Italiana di Marketing "Il Marketing di successo. Imprese, enti e persone", 2017, pp. 1 - 5 (atti di: XIV Convegno Annuale della Società Italiana di Marketing "Il Marketing di successo. Imprese, enti e persone", Università degli Studi di Bergamo, 26- 27 Ottobre 2017) [Contribution to conference proceedings]
Mariachiara, Colucci; Marco, Visentin, Style and substance: a case study of the expansion of mature business-to-business relationships in the Italian clothing industry, «THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING», 2017, 32, pp. 153 - 166 [Scientific article]
Giuseppe Cappiello; Marco Visentin, The Mediation Path from Participating to the Web Community to the Intention to
Purchase: How Trust Develops in The Healthcare Context, in: IL MARKETING DI SUCCESSO IMPRESE, ENTI E PERSONE, 2017, pp. 1 - 7 (atti di: IL MARKETING DI SUCCESSO IMPRESE, ENTI E PERSONE, Bergamo, 26-27 ottobre 2017) [Contribution to conference proceedings]
Visentin Marco; Orsingher Chiara, A field study in bookshops: how the strong power of weak anchors affects consumer behavior, in: Marketing & Retail nei mercati che cambiano, 2016, pp. 1 - 5 (atti di: Marketing & Retail nei mercati che cambiano, Cassino, 20-21 ottobre) [Contribution to conference proceedings]
Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele, From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities, «JOURNAL OF SPORT MANAGEMENT», 2016, 30, pp. 615 - 628 [Scientific article]
Visentin, M.; Orsingher, C., The Strong Power of Weak Anchors, in: 45th EMAC Conference Proceedings – Marketing in the age of data, 2016, pp. 1 - 7 (atti di: 45th EMAC Conference – Marketing in the age of data, Oslo, 24-27 Maggio 2016) [Contribution to conference proceedings]
Visentin, M.; Colucci, M., Lo sviluppo delle relazioni nel settore dell’abbigliamento: acquistare di più, meglio e diversamente, in: Atti del XII Convegno Annuale SIM - Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana, 2015, pp. 1 - 5 (atti di: XII Convegno Annuale SIM, Il marketing al servizio delle città. Beni culturali e rivitalizzazione urbana, Torino, 22-23 Ottobre 2015) [Contribution to conference proceedings]
