Foto del docente

Marco Visentin

Professore associato

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: ECON-07/A Economia e gestione delle imprese

Coordinatore del Corso di Laurea Magistrale in Service Management

Pubblicazioni

Visentin, Marco, "Ridotti a star male, ma non alla fame e la rivoluzione non accade" L'alienazione nel mondo economico, Bologna, Marietti 1820, 2024, pp. 240 . [libro]

Fronzetti Colladon, A.; Matarazzo, M.; Petruzzellis, L.; Visentin, M., Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels, «INTERNATIONAL JOURNAL OF ADVERTISING», 2024, 43, pp. 1172 - 1194 [articolo]

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: 7th INTERNATIONAL CSR COMMUNICATION CONFERENCE CSR Communication for a World in Crisis, 2024, pp. 1 - 6 (atti di: 7th INTERNATIONAL CSR COMMUNICATION CONFERENCE CSR Communication for a World in Crisis, Bath, 17-19 September 2024) [Contributo in Atti di convegno]

Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: XXI^ SIM Conference Proceedings, 2024, pp. 1 - 5 (atti di: Brands and Purpose in a changing era, Milano, 17-19 Settembre 2024) [Contributo in Atti di convegno]

marco.visentin; debora.casoli; annamaria.tuan; giuseppe.cappiello, Marketing as the Duty to Care for Stakeholders, Society and the Environment: An Abstract, in: Proceedings of the 2024 Academy of Marketing Science® World Marketing Congress, 2024, pp. 50 - 50 (atti di: Marketing in a Multicultural and Vibrant World, Bel Ombre, Mauritius, 25-29 Giugno 2024) [Contributo in Atti di convegno]

Visentin, Marco; Tuan, Annamaria; Casoli, Debora; Cappiello, Giuseppe, Tackling grand challenges with a stewardship mind: a literature review of stewardship theory, in: THE 7TH INTERNATIONAL CSR COMMUNICATION CONFERENCE Proceedings, 2024, pp. 1 - 5 (atti di: THE 7TH INTERNATIONAL CSR COMMUNICATION CONFERENCE, Bath, 17-19 September 2024) [Contributo in Atti di convegno]

Petruzzellis, L.; Ford, J. B.; Paladino, A.; Pantoja, F.; Visentin, M.; Zarantonello, L., The new editorial line. Promises and expectations, «ITALIAN JOURNAL OF MARKETING», 2024, 2024, pp. 371 - 374 [articolo]

TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO, Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 248 - 267 [articolo]Open Access

Marco Visentin, Annamaria Tuan, Simone Giannerini, Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]

Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello, Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]

debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello, WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS? THE ROLE OF STEWARDSHIP, in: Proceedings of the European Marketing Academy, 2023(atti di: EMAC, Odense, 23-26 maggio 2023) [atti di convegno-poster]

CASOLI DEBORA, CAPPIELLO GIUSEPPE, TUAN ANNAMARIA, VISENTIN MARCO, FORMAL CONTRACT VS. PSYCHOLOGICAL CONTRACT IN INTER-FIRM RELATIONSHIPS: THE ROLE OF STEWARDSHIP IN CIRCULAR ECONOMY SYSTEMS, in: XIX^ SIM Conference - NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing, 2022, pp. 1 - 10 (atti di: XIX^ SIM Conference, SALERNO, 20-21 ottobre 2022) [Contributo in Atti di convegno]

Scarpi D.; Raggiotto F.; Visentin M., Untying the knot: Drivers of the intention to downgrade the relationship in B2B service contexts, «INDUSTRIAL MARKETING MANAGEMENT», 2022, 105, pp. 200 - 210 [articolo]

Visentin Marco; Tuan Annamaria, Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 59, Article number: 102359, pp. 1 - 8 [articolo]Open Access

Meschini, M.; Machado Toffolo, M.; Caroselli, E.; Franzellitti, S.; Marchini, C.; Prada, F.; Boattini, A.; Brambilla, V.; Martinez, G.; Prati, F.; Simoncini, G.; Visentin, M.; Airi, V.; Branchini, S.; Goffredo, S, Educational briefings in touristic facilities promote tourist sustainable behavior and customer loyalty, «BIOLOGICAL CONSERVATION», 2021, 259, Article number: 109122, pp. 1 - 10 [articolo]Open Access

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