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Marcello M. Mariani

Professore associato

Dipartimento di Scienze Aziendali

Settore scientifico disciplinare: ECON-07/A Economia e gestione delle imprese

Pubblicazioni

Mariani, M.M, Mura, M., Di Felice M, The determinants of Facebook social engagement for national tourism organizations' Facebook pages: A quantitative approach, «JOURNAL OF DESTINATION MARKETING & MANAGEMENT», 2018, 8, pp. 312 - 325 [articolo]Open Access

Prayag, G.; Mariani, M.; Guizzardi, A, The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract., in: Marketing Transformation: Marketing Practice in an Ever Changing World., Zurigo, Rossi P., Krey N., 2018, pp. 157 - 158 [capitolo di libro]

Mariani M., The role of policy makers and regulators in coopetition, in: Routledge Companion to Coopetition Strategies, London, Taylor and Francis, 2018, pp. 105 - 116 [capitolo di libro]

Guizzardi, A.; Mariani, M.M; Prayag, G., Environmental Impacts and Certification: Evidence from the Milan World Expo 2015, «INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT», 2017, 29, pp. 1052 - 1071 [articolo]

Mariani, MARCELLO MARIA; Giorgio, L., The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism, «ANNALS OF TOURISM RESEARCH», 2017, 62, pp. 89 - 109 [articolo]

Mariani, M. M.; Czakon, W.; Buhalis, D.; Vitouladiti, O., Conclusion, in: Tourism Management, Marketing and Development: Strategies, Performance and Sustainability, New York, PALGRAVE MACMILLAN, 2016, pp. 277 - 280 [capitolo di libro]

MARIANI, M, Co-opetition in un contesto globale e digitale: teoria e pratica, ROMA, ARACNE EDITRICE, 2016, pp. 149 . [libro]

Mariani, MARCELLO MARIA, Coordination in inter-network co-opetitition: Evidence from the tourism sector, «INDUSTRIAL MARKETING MANAGEMENT», 2016, 53, pp. 103 - 123 [articolo]

Mariani, MARCELLO MARIA; DI FELICE, Marco; Mura, Matteo, Facebook as a Destination Marketing Tool: Evidence from Italian regional Destination Management Organizations, «TOURISM MANAGEMENT», 2016, 54, pp. 321 - 343 [articolo]Open Access

Mariani, M.M.; Czakon, W.; Buhalis, D.; Vitouladiti, O., Introduction, in: Tourism Management, Marketing and Development: Strategies, Performance and Sustainability, NEW YORK, PALGRAVE MACMILLAN, 2016, pp. 1 - 12 [capitolo di libro]

Mariani, MM; Marchiori, E; Di Nardo, C; Cantoni, L, The Co-creation Process of the Online Image of an Italian World Heritage Site: The Sassi of Matera, in: Information and Communication Technologies in Tourism 2016, Switzerland, Springer International Publishing, 2016, pp. 127 - 140 [capitolo di libro]

Mariani, M M, The Role of Partnerships in Staging Tourism Experiences: Evidence from a Festival, in: Tourism Management, Marketing and Development: Strategies, Performance and Sustainability, New York, PALGRAVE MACMILLAN, 2016, pp. 173 - 194 [capitolo di libro]

Mariani, M.M.; Czakon, W.; Buhalis, D.; Vitouladiti, O., Tourism Management, Marketing, and Development. Performance, Strategies, and Sustainability, NEW YORK, PALGRAVE MACMILLAN, 2016, pp. 292 . [libro]

Mariani, M.M.; Czakon, W.; Buhalis, D.; Vitouladiti, O., Introduction, in: Tourism Management, Marketing and Development: Strategies, Performance and Sustainability, New York, Palgrave Macmillan US, 2015, pp. 1 - 12 [capitolo di libro]

Mariani MM; Di Felice M, Mobile applications in tourism: a taxonomy an case studies, «INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT AND TOURISM RELATED ISSUES», 2015, 5, pp. 3 - 36 [articolo]

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