Keywords:
Automotive Design
Virtual Reality
Design Strategies
Industrial Design
The doctoral research focuses on the design of innovative automotive concepts, combining safety, efficiency, and advanced aesthetics. These concepts integrate the latest technologies and design trends, with a particular emphasis on the use of Virtual Reality (VR) for creating virtual prototypes. The aim is to enable designers to explore and evaluate ideas in detail within an immersive environment before physical production. Additionally, the research considers the importance of ergonomics in ensuring optimal comfort and safety for occupants, taking into account their needs and preferences during the design process. The ultimate goal is to develop cutting-edge automotive concepts that meet market demands and deliver a superior driving experience.