Foto del docente

Gian Luca Marzocchi

Full Professor

Department of Management

Academic discipline: ECON-07/A Management

Teaching

Recent dissertations supervised by the teacher.

First cycle degree programmes dissertations

  • "analisi del mercato delle piattaforme di streaming: un'applicazione delle mappe percettive"
  • analisi statistica della dipendenza da smartphone: uno studio degli effetti su depressione, ansia e stress
  • Canali televisivi e telespettatori: analisi di posizionamento e cluster analysis
  • Il consumo di birra: un'analisi dei fattori di influenza attraverso la Teoria del Comportamento Pianificato
  • Teoria del comportamento pianificato. Caso degli acquisti online.

Second cycle degree programmes dissertations

  • An analysis of customer satisfaction with Self-Service-Technology in the Retail sector
  • Celebrity endorsement technique in tennis context: an analysis about the athlete media image and the fit between brands and ambassadors
  • Customer Value Management and Satisfaction in the Low-Cost Airline Industry: A Case Study of Ryanair
  • Qualità del servizio e customer satisfaction in Biblioteca: un' applicazione alla Mediateca Salaborsa di Bologna
  • The Environmental Impact of B2C E-Commerce: The Case of Amazon and AliExpress
  • The Interplay of Relational Benefits, Brand Experiences, and Service Quality in Shaping Customer Lifetime Value: A Case Study of The Iranian Banking and Finance Sector
  • The role of Artificial Intelligence in enhancing Customer Relationship Management – The Ducati Motor Holding Case
  • TRI*M AND IMPORTANCE - PERFORMANCE ANALYSIS: STATISTICAL METHODS FOR BUSINESS PERFORMANCE EVALUATION Netflix case study and a real business application
  • VQS comparata. I casi dei bar Maggiolino e Ritrovo
  • WhatsApp e gli e-commerce: chatta con lo shopping

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