Argomenti di tesi proposti dal docente.
Privacy switching behaviors
Consumers' reactions to data breaches
Generative AI and its impact on consumers' perceptions
The impact of store atmospherics on consumers' perceptions with a focus on overstimulation
The teacher is open to evaluate proposals on open themes suggested by students
Ultime tesi seguite dal docente
Tesi di Laurea Magistrale
- Advertising Processing Fluency in Traditional Radio and Visual Radio
- An examination of Brand Gender:
exploring the impact of gender-incongruent brand extensions on potential brand dilution in highly feminine brands.
- Beyond Waste: navigating the complexities of disposal decisions
- Consumers' perceptions and intentions towards NFTs
- Exploring the Impacts of Adopting Self-Service Technologies on Consumer Behavioral Intention in Hospitality Industry
- Fostering success in the SaaS market: A comprehensive examination of Marketing strategies via the Real Case Study of Myndoor startup
- From Acceptance to Regret: Understanding Why Consumers Accept and Later Modify Privacy Settings
- How does strategic brand management achieve profitability and a competitive advantage in the emerging and globalized digital age? A study on digital branding for multinational companies (MNC’s)
- Inflation and Greedflation: a statistical investigation of consumer perceptions and behavior
- Metaverse in healthcare: Qualitative Comparative Analysis for the application of the metaverse in rehabilitation
- NFTs and brand prestige in the automotive industry: impacts on brand consistency and attitude.
- The Effect of Social Density on Customers’ Shopping
Behavior in VR Environments
- The effect of social presence on shopping experience in the metaverse
- The Fragility of Luxury: How Gucci’s Expansion Challenges Its Brand Prestige
- The impact of artificial intelligence-generated images and certification disclosure on consumer perceptions in digital marketing campaigns.
- The impact of blockchain-based certifications for supply chain traceability on consumer behaviour: an experimental investigation
- The Role of Immersive Technologies in Enhancing Customer Value and Reducing Product Returns in Fashion Retail
Tesi di Dottorato
- Brand language in the social media marketplace
