Ancarani F.; Valdani E., Marketing Metrics. Il Marketing che Conta, MILANO, EGEA, 2011, pp. 309 . [Research monograph]
F. Ancarani; C. Saibene, To Research or To Execute? Analysis of the Drivers of Marketing Performances, in: Marketing Science Conference Proceedings, Rice Jones Graduate School of Business, Houston, Cambridge, Marketing Science Institute, 2011, pp. 86 - 86 [Chapter or essay]
Ancarani F.; Costabile M, Co-opetition Dynamics in Convergent Industries. Designing Scope Connections to Combine Heterogeneous Resources, in: Coopetition. Winning Strategies for the 21st Century, CHALTENAM, Edward Elgar, 2010, pp. 216 - 238 [Chapter or essay]
F. Ancarani; M. Costabile, Concorrenza Ibrida. Convergenza, tecnologie, esperienze di consumo, MILANO, Financial Times, Pearson, 2009, pp. 153 . [Research monograph]
F. Ancarani; E. Gerstner; T. Posselt; D. Radic, Could Higher Fees Lead to Lower Prices, «THE JOURNAL OF PRODUCT & BRAND MANAGEMENT», 2009, 18, pp. 297 - 305 [Scientific article]
Ancarani. F.; Jacob, F.; Jallat F., Cross-Country Analysis of Price Levels and Dispersion in Online and Offline Environments. An Empirical Analysis in France and Germany, «THE JOURNAL OF PRODUCT & BRAND MANAGEMENT», 2009, 18, pp. 497 - 505 [Scientific article]
F. Ancarani, La definizione e la gestione del prezzo, in: CASTALDO S, Marketing e Fiducia, BOLOGNA, Il Mulino, 2009, pp. 209 - 233 [Chapter or essay]
F. Ancarani; E. Valdani, Marketing Strategico. Vol. 2. Manovre e strategie di marketing, MILANO, Egea, 2009, pp. 401 . [Research monograph]
F. Ancarani; E. Valdani, Marketing Strategico. Volume 1. L'analisi dell'ambiente competitivo, MILANO, EGEA, 2009, pp. 322 . [Research monograph]
F. Ancarani; E. Valdani, Marketing Strategico. Volume 3. I risultati delle strategie di marketing, MILANO, EGEA, 2009, pp. 200 . [Research monograph]
F. Ancarani; M. Costabile, Convergenza. Alleanze di scopo e scopo delle alleanze. Casi di studio ed ipotesi di ricerca, in: Scritti in onore di Giorgio Eminente, MILANO, Franco Angeli, 2008, pp. 109 - 144 [Chapter or essay]
F. Ancarani; B. Busacca; M. Costabile, Customer Value Metrics, in: Creating and managing superior customer value (Advances in Business Marketing and Purchasing, Vol. 14), AMSTERDAM, Elsevier, 2008, pp. 149 - 204 (ADVANCES IN BUSINESS MARKETING AND PURCHASING) [Chapter or essay]
F. Ancarani; F. Jallat, Yield Management, Dynamic Pricing and CRM in Telecommunications, «THE JOURNAL OF SERVICES MARKETING», 2008, 6, pp. 465 - 478 [Scientific article]
F. Ancarani; E. Gesrtner; T. Posselt; D. Radic;, Are customers always right? Fees to protect firms from customer opportunistic behaviour, in: 29th Marketing Science Conference Proceeding, s.l, s.n, 2007, pp. 37 - 38 (atti di: 29th Marketing Science Conference, Sinagapore, 28 giugno 2007) [Contribution to conference proceedings]
F. Ancarani; M. Costabile; C. Cantu, Convergenza settoriale e strategie cooperative. Ipotesi di ricerca ed evidenze empiriche, in: Rileggere l’impresa, MILANO, Etas Libri, 2007, pp. 75 - 106 [Chapter or essay]
