Alessandra Zammit; Elisa Montaguti, Self-Expressive Choices, Customization and Satisfaction: When Does Customization Enhance Self-Expression?, in: People Make Marketing Proceedings EMAC 2018, 2018, pp. 1 - 6 (atti di: EMAC 2018, Glasgow, UK, 29 maggio-1 giugno 2018) [Contribution to conference proceedings]
veronica valli ; itaman Simonson; Florian Stahl; elisa montaguti, The Compromise Effect in Post-Purchase Consumption Behavior, in: Geuens M., Pandelaere M., Pham M. T., and Vermeir I. (Ed.),, European Advances in Consumer Research,, 2018, 11, pp. 289 - 289 (atti di: European Advances of Consumer research, Ghent, June 21st -23rd) [Contribution to conference proceedings]
Sara Valentini, Elisa Montaguti, Scott Neslin, The Omnichannel Deal Prone Consumer, in: Proceedings INFORMS Marketing Science Conference, 2018, pp. 1 - 1 (atti di: 40th Marketing Science Conference, Fox School of Business, Temple University, Philadelphia (USA), June 13-16 2018) [Contribution to conference proceedings]
Sara, Valentini; Elisa, Montaguti; Scott, Neslin, Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers?, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 36 - 41 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio 2017) [Contribution to conference proceedings]
Zammit, Alessandra; Montaguti, Elisa, Being the first entrant and getting stuck in the middle: the risks of becoming the intermediate pioneer, «EUROPEAN JOURNAL OF MARKETING», 2017, 51, Article number: 6 , pp. 1178 - 1196 [Scientific article]
Zammit, Alessandra; Montaguti, Elisa; Valentini, Sara, Being the First Entrant and Getting Stuck in the Middle:
The Disadvantage of the Intermediate Pioneer, in: The proceedings of the International Conference Marketing Trends 2017, Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Asociation, 2017, pp. 1 - 15 (atti di: International Marketing Trends Conference 2017, Madrid, Spain, 26-28 January 2017) [Contribution to conference proceedings]
Montaguti, Elisa; Valentini, Sara, BRAND E SOCIAL MEDIA: ALLA RICERCA DEGLI STRUMENTI PIÙ EFFICACI NELLA CACCIA ALL’ENGAGEMENT, «HARVARD BUSINESS REVIEW ITALIA», 2017, 9, pp. 102 - 109 [Scientific article]
Montaguti, Elisa; Federico, Rossi; Valentini, Sara, Consumer Waiting And Store Choice: the Case Of Home Delivery, in: EMAC 2017, Brussels, 2017, pp. 31 - 36 (atti di: EMAC Conference 2017, Groningen, Netherlands, 23-25 Maggio) [Contribution to conference proceedings]
Federica, Vecchioni; Elisa, Montaguti; Sara, Valentini, How Brands Can Boost their Fan Pages’ Overall Sharing: The ‘Right’ Variation of Fit between Online Contents and Brand Fan Pages, in: EMAC 2017 Leaving Footprints, Brussels, 2017, pp. 82 - 87 (atti di: Emac Conference 2017, Groningen, Netherlands, 23-26 Maggio) [Contribution to conference proceedings]
Montaguti, Elisa; Scott A., Neslin; Valentini, Sara, Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment, «MARKETING SCIENCE», 2016, 35, pp. 201 - 217 [Scientific article]Open Access
Valentini, Sara; Montaguti, Elisa; Scott, Neslin, Marketing Science: Decision Information Models, in: From Little's Law to Marketing Science: Essays in Honors of John D.C. Little, Cambride, Massachussetts 02142, The MIT Press, 2016, pp. 285 - 316 [Chapter or essay]
Maria Cristina Cito; Elisa Montaguti; Alessandra Zammit, Identity change and consumer behavior, in: EMAC 2015 Collaboration in research Conference Proceedings, 2015, pp. 1 - 5 (atti di: EMAC 2015 Collaboration in research, Leuven Belgium, 26-29 May, 2015) [Contribution to conference proceedings]
Elisa Montaguti; Sara Valentini; Federica Vecchioni, The Role of the Fit between the Brand Fan Page and the Post in Determining Re-broadcasting Activity, in: EMAC conference, BRUSSELS, 2015, pp. 1 - 7 (atti di: Collaboration in Research, LEUVEN, MAY 26-29) [Contribution to conference proceedings]
Elisa Montaguti ; Scott A. Neslin ; Sara Valentini, Do Marketing Campaigns Produce Multi-channel Buying and More Profitable Customers? A Field Test, in: Thought Leaders in Marketing Channels Conference, parigi, Groupe HEC, 2014, pp. 1 - 2 (atti di: Thought Leaders in Marketing Channels Conference, Parigi, 3-4 June) [Abstract]
Cito, MARIA CRISTINA; Montaguti, Elisa; Zammit, Alessandra, Identity Transition and Consumer Behavior, in: paradigm shifts and interactions, Valencia, Universitat de Valencia, 2014, 43, pp. 1 - 7 (atti di: Paradigm shifts and interactions, Valencia; Spain, June, 3-6) [Contribution to conference proceedings]
