Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND
TEXT OVERLAYS IN GREEN CLAIM VIDEOS, in: Marketing in Service of Nature and Humanity, 2025, pp. 601 - 603 (atti di: 2025 AMA Winter Academic Conference, Phoenix, 14-16/02) [Contributo in Atti di convegno]
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Less is More: How the Degree of Multimodality Affects Consumer Engagement, in: Stronger Together, 2024(atti di: Association for Consumer Research, Paris, 25.09.2024-29.09.2024) [atti di convegno-poster]
D'Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara, The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-in?, «JOURNAL OF MARKETING», 2024, on line first, pp. 1 - 50 [articolo]Open Access
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior, in: CSR Communication for a World in Crisis, 2024, pp. 1 - 12 (atti di: 7th International CSR Communication Conference (CSRCOM), Bath, 17.09.2024-19.09.2024) [Contributo in Atti di convegno]
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS, in: Atti del convegno XXI^ SIM Conference Milano, 2024, pp. 1 - 5 (atti di: Brands and Purpose in a changing era, Milano, 17-19 Settembre 2024) [Contributo in Atti di convegno]
Zammit, Alessandra; Montaguti, Elisa; Manaresi, Angelo, Waste production and consumer behavior:
literature review and future research, in: Proceeding of International Marketing Trends Conference IMTC 2024, 2024, pp. 1 - 11 (atti di: International Marketing Trends Conference VENICE 18-20 January 2024, Venice, Italy, 18-20 January 2024) [Contributo in Atti di convegno]
Stefania Farace,
Cristoforo Losito,
Elisa Montaguti,
Annamaria Tuan, Communicating sustainability on TikTok: does it really work?, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
Montaguti, Elisa; Valentini, Sara; Vecchioni, Federica, Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 16 - 33 [articolo]Open Access
Zammit, Alessandra; Montaguti, Elisa, Social preferences and Context effects, in: Marketing per il benessere, la salute e la cura XX^ SIM Conference Firenze, 20-21 ottobre 2023, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura XX^ SIM Conference Firenze, 20-21 ottobre 2023, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
Carla Freitas Silveira Netto , Elisa Montaguti , Sara Valentini, Users’ registering to websites: Is it honeymoon? And how long does it last?, in: sim, Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 15 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
Zammit, Alessandra; Montaguti, Elisa; Valli, Veronica, When does customization increase satisfaction? The risk of self-expressive choices, in: Proceedings 2021 EMAC Conference "Marketing for Growth" May 25-28, 2021 Madrid, Spain, 2021, pp. 1 - 5 (atti di: EMAC 2021 "Marketing for Growth" May 25-28, 2021 Madrid, Spain, Online, 25-28 May 2021) [Contributo in Atti di convegno]
Valentini, S.; Neslin, S. A.; Montaguti, E., Identifying omnichannel deal prone segments, their antecedents, and their consequences, «JOURNAL OF RETAILING», 2020, 96, pp. 310 - 327 [articolo]
Caterina D'Assergio, Elisa Montaguti, Sara Valentini, How do firms ask for consumers’ data permission? And how do customers react, in: EMAC Conference Proceedings, 2019, pp. 1 - 10 (atti di: 48th EMAC Annual Conference, Hamburg, Germany, 28-31 May 2019) [Contributo in Atti di convegno]
Federica Vecchioni, Elisa Montaguti, Sara Valentini, Exploring the Acquisition Funnel: The Role of Marketing Activities and Searching Behavior in Driving New Users Toward Acquisition, in: People Make Marketing, 2018, pp. 81 - 86 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contributo in Atti di convegno]
Sara Valentini; Elisa Montaguti; Alessandra Zammit, Gamification: A Way to Increase Customer Base Value?, in: People Make Marketing, 2018, pp. 128 - 133 (atti di: 47th EMAC Conference, Glasgow, UK, May 29- June 1, 2018) [Contributo in Atti di convegno]
