Marco Visentin, Annamaria Tuan, Simone Giannerini, Going viral or falling down? Incorporating temporal dynamics into the analysis of social media posts, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]
Zarrin Mahdizadeh, Annamaria Tuan, Daniele Scarpi, How Does Corporate Sociopolitical Activism (CSA) Affect Consumers' Purchase Intention? A Self-congruity Perspective, in: Atti del convegno XX^ SIM Conference Firenze, Società Italiana Marketing, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]
Marco Visentin, Annamaria Tuan, Debora Casoli, Giuseppe Cappiello, Marketing as the duty to care for stakeholders, society and the environment: a literature review on stewardship theory, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contribution to conference proceedings]
debora.casoli, annamaria.tuan, marco.visentin, giuseppe.cappiello, WHY FIRMS SHOULD JOIN CIRCULAR ECONOMY NETWORKS BEYOND ECONOMIC RETURNS?
THE ROLE OF STEWARDSHIP, in: Proceedings of the European Marketing Academy, 2023(atti di: EMAC, Odense, 23-26 maggio 2023) [Poster]
CASOLI DEBORA, CAPPIELLO GIUSEPPE, TUAN ANNAMARIA, VISENTIN MARCO, FORMAL CONTRACT VS. PSYCHOLOGICAL CONTRACT IN INTER-FIRM RELATIONSHIPS:
THE ROLE OF STEWARDSHIP IN CIRCULAR ECONOMY SYSTEMS, in: XIX^ SIM Conference - NEXT GENERATION MARKETING People, Planet, Place: cooperation & shared value for a new era of critical marketing, 2022, pp. 1 - 10 (atti di: XIX^ SIM Conference, SALERNO, 20-21 ottobre 2022) [Contribution to conference proceedings]
Tuan Annamaria; Dalli Daniele; Leeflang Peter S.H.;Peers Yuri, On the determination of the own and competitive effects of different platforms and content
on market shares, in: Proceedings of the European Marketing Academy, 2022, pp. 1 - 11 (atti di: European Marketing Academy Conference, Budapest, 24-27 maggio 2022) [Contribution to conference proceedings]
Visentin Marco; Tuan Annamaria, Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses, «JOURNAL OF RETAILING AND CONSUMER SERVICES», 2021, 59, Article number: 102359 , pp. 1 - 8 [Scientific article]Open Access
Elisa Giuliani; Annamaria Tuan; Josè Alfredo Calvimontes Cano, Creating Shared Value Meets Human Rights: A Sense-Making Perspective in Small-Scale Firms, «JOURNAL OF BUSINESS ETHICS», 2021, 173, pp. 489 - 505 [Scientific article]Open Access
Di Domenico Giandomenico; Tuan Annamaria; Visentin Marco, Investigating Gen Z’ boycotting behavior online and offline, in: Proceedings XVIII SIM Conference, 2021, pp. 1 - 6 (atti di: XVIII^ SIM Conference Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, 14-15 Ottobre 2021) [Contribution to conference proceedings]
Di Domenico Giandomenico, Tuan Annamaria, Visentin Marco, Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic, «ITALIAN JOURNAL OF MARKETING», 2021, 4, pp. 351 - 369 [Scientific article]Open Access
Visentin Marco, Tuan Annamaria, Prestini Stefano, Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs, «INDUSTRIAL MARKETING MANAGEMENT», 2021, 98, pp. 28 - 40 [Scientific article]Open Access
Tuan Annamaria; Daniele Dalli; Peers Yuri; Leeflang S.H. Peter, Market Competition through Firm and User Generated Content Across Multiple Social Media Platforms and Different Message Content, in: Proceedings XVIII SIM Conference, 2021, pp. 1 - 6 (atti di: XVIII^ SIM Conference Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società, Ancona, 14-15 Ottobre 2021) [Contribution to conference proceedings]
Visentin Marco, Tuan Annamaria, Di Domenico Giandomenico, Words matter: How privacy concerns and conspiracy theories spread on twitter, «PSYCHOLOGY & MARKETING», 2021, 38, pp. 1 - 1828 [Scientific article]Open Access
Colucci, M.; Tuan, A.; Visentin, M., An empirical investigation of the drivers of CSR talk and walk in the fashion industry, «JOURNAL OF CLEANER PRODUCTION», 2020, 248, Article number: 119200 , pp. 1 - 8 [Scientific article]Open Access
Annamaria Tuan, Ashish Kumar, Daniele Dalli, Peter S.H. Leeflang, Brand competition on social media: investigating direct and indirect effects of FGC on sales, in: Proceedings of the European Marketing Academy, 2020, pp. 1 - 10 (atti di: European Marketing Academy Conference, Budapest, 27 May 2020) [Contribution to conference proceedings]
