Coordinamento del progetto: BUMOLDS: Business Models for Local Delivery Platforms.
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, MULTIMODAL INTRICACIES IN TIKTOK: EFFECTS OF NARRATING VOICE AND
TEXT OVERLAYS IN GREEN CLAIM VIDEOS, in: Marketing in Service of Nature and Humanity, 2025, pp. 601 - 603 (atti di: 2025 AMA Winter Academic Conference, Phoenix, 14-16/02) [Contributo in Atti di convegno]
Tuan Annamaria, Corciolani Matteo, Giuliani Elisa, Being Reassuring About the Past While Promising a Better Future: How Companies Frame Temporal Focus in Social Responsibility Reporting, «BUSINESS AND SOCIETY», 2024, 63, pp. 626 - 667 [articolo]Open Access
Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues
on online delivery platforms?, in: 7th INTERNATIONAL CSR COMMUNICATION CONFERENCE CSR Communication for a World in Crisis, 2024, pp. 1 - 6 (atti di: 7th INTERNATIONAL CSR COMMUNICATION CONFERENCE CSR Communication for a World in Crisis, Bath, 17-19 September 2024) [Contributo in Atti di convegno]
Essa, Musa; Tuan, Annamaria; Visentin, Marco, Greenhushing: does it really pay to disclose sustainable cues on online delivery platforms?, in: XXI^ SIM Conference Proceedings, 2024, pp. 1 - 5 (atti di: Brands and Purpose in a changing era, Milano, 17-19 Settembre 2024) [Contributo in Atti di convegno]
ANNAMARIA TUAN; FERNANDA LLUSSà; BRIGITTA PASQUALETTO, IL CASO VICTORIAʼS SECRET E LE STRATEGIE DI REBRANDING, in: Management & Marketing Cases, Milano, Pearson, 2024, pp. 1 - 30 [capitolo di libro]
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Less is More: How the Degree of Multimodality Affects Consumer Engagement, in: Stronger Together, 2024(atti di: Association for Consumer Research, Paris, 25.09.2024-29.09.2024) [atti di convegno-poster]
Matteo Corciolani,Elisa Giuliani,Ashlee Humphreys,Federica Nieri,Annamaria Tuan,Edward J. Zajac, Lost and Found in Translation: How firms use anisomorphism to manage the institutional complexity of CSR, «JOURNAL OF MANAGEMENT STUDIES», 2024, 61, pp. 413 - 444 [articolo]Open Access
marco.visentin; debora.casoli; annamaria.tuan; giuseppe.cappiello, Marketing as the Duty to Care for Stakeholders, Society and the Environment: An Abstract, in: Proceedings of the 2024 Academy of Marketing Science® World Marketing Congress, 2024, pp. 50 - 50 (atti di: Marketing in a Multicultural and Vibrant World, Bel Ombre, Mauritius, 25-29 Giugno 2024) [Contributo in Atti di convegno]
Visentin, Marco; Tuan, Annamaria; Casoli, Debora; Cappiello, Giuseppe, Tackling grand challenges with a stewardship mind: a literature review of stewardship theory, in: THE 7TH INTERNATIONAL CSR COMMUNICATION CONFERENCE Proceedings, 2024, pp. 1 - 5 (atti di: THE 7TH INTERNATIONAL CSR COMMUNICATION CONFERENCE, Bath, 17-19 September 2024) [Contributo in Atti di convegno]
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek, The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective, «JOURNAL OF ADVERTISING», 2024, 53, pp. 491 - 510 [articolo]Open Access
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, UNDERSTANDING THE EFFECTIVENESS OF MULTIMODALMESSAGES ON SOCIAL MEDIA ENGAGEMENT: THE ROLEOF NARRATING VOICE AND TEXT OVERLAYS IN GREEN CLAIM VIDEOS, in: Atti del convegno XXI^ SIM Conference Milano, 2024, pp. 1 - 5 (atti di: Brands and Purpose in a changing era, Milano, 17-19 Settembre 2024) [Contributo in Atti di convegno]
Losito, Cristoforo; Farace, Stefania; Tuan, Annamaria; Montaguti, Elisa, Understanding the Effectiveness of Multimodal Sustainable Messages on Consumer Social Media Behavior, in: CSR Communication for a World in Crisis, 2024, pp. 1 - 12 (atti di: 7th International CSR Communication Conference (CSRCOM), Bath, 17.09.2024-19.09.2024) [Contributo in Atti di convegno]
TUAN, ANNAMARIA; VISENTIN, MARCO; DI DOMENICO, GIANDOMENICO, Bridging who they are with who they thought they’d be: The effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations, «JOURNAL OF INTERACTIVE MARKETING», 2023, 58, pp. 248 - 267 [articolo]Open Access
Stefania Farace,
Cristoforo Losito,
Elisa Montaguti,
Annamaria Tuan, Communicating sustainability on TikTok: does it really work?, in: Atti del convegno XX^ SIM Conference Firenze, 2023, pp. 1 - 5 (atti di: Marketing per il benessere, la salute e la cura, Firenze, 20-21 ottobre 2023) [Contributo in Atti di convegno]
