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Place of teaching
Campus Rimini
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Language
English
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Degree Programme Class
LM-65 - Performing arts and multimedia productions
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International Programmes
Delivered entirely in English
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Proposed paths (Curricula)
- FASHION CULTURES
- FASHION MANAGEMENT
- FASHION TRENDS
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Years in which it is being held
II
Programme aims
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The 2nd cycle degree programme in Fashion Culture and Management, delivered entirely in the English language, considers fashion as a complex system of discourses, images and objects, in which ideas, design, production and consumption are woven together. The proposed approach relates the theories and methodologies of industrial design, economics, modern art, photography, cinema and sociology, fostering a multi-disciplinary approach to the analysis and study of the fashion-object. In this interdisciplinary teaching framework, which creates synergies between design process, production and communication strategies, the 2nd cycle degree programme provides the analytical and practical tools to develop cultural and creative strategies. Within this learning programme, great importance is paid to economic course units, helping to build a common platform for the management of fashion businesses right from the first year of the programme; two managerial course units provide students with the conceptual tools required to analyse business structures and work actively in the markets, creating both market and business value and applying the operational dynamics of management to the fashion system. An equal balance of culture and management is adopted right from the first year, with contributions in both marketing and fashion product positioning strategies and more purely aesthetic and creative areas, as widely requested by companies in the sector to meet the demands of the market.
With an international profile, the programme aims to uphold the creative and production culture inherent in the Italian fashion production system, renowned worldwide, responding to the frequent demands for educational support coming from foreign universities over the years. Moreover, the international profile is vital for guaranteeing the effective operational skills of graduates in the market, which is certainly not limited to Italy. The special features of the programme also make it unique on the international education market, not being limited exclusively to a design profile or purely business-oriented profile.
With three basic curricula (Fashion Culture, Fashion Management and Fashion Trends) the 2nd cycle degree programme in Fashion Culture and Management aims to build competences in the design, interpersonal, managerial and organisational fields applied to both creative and production areas of the fashion industry. In these professional fields, to perform some functions with greater levels of autonomy and responsibility, further competences may be acquired through internships and/or post-graduate vocational courses. Graduates perform well on these post-graduate courses thanks to their cultural knowledge, critical and methodological skills and learning skills developed during this programme.
The competences described are developed through classroom lessons, tutoring, multimedia laboratories and tailoring workshops, lectures by experts, workshops, local and national research projects, guided tours and internships.
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The 2nd cycle degree programme in FashionCulture and Management, delivered entirely in the English language, considers fashion as a complex system of discourses, images and objects, in which ideas,design, production and consumption are woven together. The proposed approach relates the theories and methodologies of industrial design, economics, modernart, photography, cinema and sociology, fostering a multi-disciplinary approach to the analysis and study of the fashion-object. In this interdisciplinary teaching framework, which creates synergies between design process, production and communication strategies, the 2nd cycle degree programme provides the analytical and practical tools to develop cultural and creative strategies. Within this learning programme, great importance is paid to economic course units, helping to build a common platform for the management of fashion businesses right from the first year of the programme; two managerial course units provide students with the conceptual tools required to analyse business structures and work actively in the markets, creating both market and business value and applying the operational dynamics of management to the fashion system. An equal balance of culture and management is adopted right from the first year, with contributions in both marketing and fashion product positioning strategies and more purely aesthetic and creative areas, as widely requested by companies in the sector to meet the demands of the market.
With an international profile, the programme aims to uphold the creative and production culture inherent in the Italian fashion production system, renowned worldwide, responding to the frequent demands for educational support coming from foreign universities over the years. Moreover,the international profile is vital for guaranteeing the effective operational skills of graduates in the market, which is certainly not limited to Italy. The special features of the programme also make it unique on the international education market, not being limited exclusively to a design profile or purelybusiness-oriented profile.
With three basic curricula (Fashion Culture, FashionManagement and Fashion Trends) the 2nd cycle degree programme inFashion Culture and Management aims to build competences in the design,interpersonal, managerial and organisational fields applied to both creativeand production areas of the fashion industry. In these professional fields, toperform some functions with greater levels of autonomy and responsibility,further competences may be acquired through internships and/or post-graduate vocational courses. Graduates perform well on these post-graduate courses thanks to their cultural knowledge, critical and methodological skills and learning skills developed during this programme.
The competences described are developed through classroom lessons, tutoring, multimedia laboratories and tailoring workshops,lectures by experts, workshops, local an d national research projects, guided tours and internships.
Professional profiles
Expert/Consultant in fashion culture, design and communication
function in a professional context:
Artistic management and organisation of products and events in the fashion sector.
With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:
- In the communication field working for fashion companies and institutions, assisting the creative management and coordinating communication projects, liaising with the heads of coordinated image design;
- Liaising and coordinating public relations teams in fashion companies, to design and organise press events;
- Coordinating the creative presentation and contents of reports, texts and visual works, specialist publications, visual books and merchandising books, drafting information and advertising materials, also for web channels;
- Managing the contents of editorial services and columns in web-based and conventional magazines, monitoring the progress of the publications using field surveys;
- Participating in and coordinating design and management teams for cultural events, exhibitions and fashion shows.
competencies associated to the function:
- Ability to identify fashion trends through knowledge of the relative disciplinary areas;
- Writing skills and knowledge of editorial and communication techniques, also using multimedia communication tools and programmes;
- Familiarity with research techniques used with archives, image databases, the Internet and fashion archives;
- Ability to apply sectoral investigation methods;
- Ability to translate original and creative ideas into designs and practical work;
- Organisational and time management skills;
- Personal initiative and entrepreneurial skills;
- Ability to work in a multi-disciplinary team.
career opportunities:
- Public and private institutions and businesses providing cultural services for the promotion, protection and enhancement of fashion;
- Trade fair and events management businesses;
- Communication agencies, press offices, editorial departments and professional image design and product display firms;
- Consulting firms, observatories, archives, libraries, museums, galleries and foundations.
Expert/Consultant in fashion business management
function in a professional context:
Marketing and e-commerce expert in the fashion sector.
With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:
- In the field of business management, supporting the management team in strategic decision making, at both business and corporate level;
- Analysing how the company generates value on the market and for the ownership;
- Coordinating the needs of the creative department with managerial needs;
- Managing relations with the sales channels;
- Managing product launch and development projects.
competencies associated to the function:
- Ability to apply sectoral and market analytical methodologies;
- Ability to assess the possibilities for business expansion;
- Ability to identify the most appropriate forms of distribution and sales for the product/market combination;
- Ability to analyse the international competitive environment;
- Ability to organise and harmonise creative and managerial processes.
career opportunities:
- Textiles and clothing companies at different levels of the supply chain;
- Businesses and associations providing consultancy and services to businesses operating in the fashion system.
Expert/Consultant in fashion trends, working in style offices and product departments in fashion businesses
function in a professional context:
Analyses and interprets fashion and life style trends.
With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:
- In the field of fashion product design, identifying the emerging visions and styles and drafting reports for the strategic forecast of new fashion trends and scenarios;
- Performing style researches for fashion collections and helping to optimise the solutions of the creative team to ensure convertibility to mass production;
- Participating in and coordinating design and management teams for cultural events, exhibitions and fashion shows.
competencies associated to the function:
- Ability to identify fashion trends through knowledge of the relative disciplinary areas;
- Familiarity with research techniques used with archives, image databases, the Internet and fashion archives;
- Ability to apply sectoral investigation methods;
- Ability to translate original and creative ideas into designs and practical work;
- Organisational and time management skills;
- Personal initiative and entrepreneurial skills;
- Ability to work in a multi-disciplinary team.
career opportunities:
- Clothing and textiles industries;
- Services companies, institutes, consulting firms and observatories specialised in trend forecast and analysis.
Access to further study
It gives access to third cycle studies (Dottorato di ricerca/Scuole di specializzazione) and master universitario di secondo livello.
Course units
Admission requirements
Curricular requirements:
To successfully complete the 2nd cycle degree programme in Fashion Culture and Management, graduates shall have basic knowledge of fashion, communication, the visual arts, design, photography and sociology; they will recognise the characteristic elements of styles and the main contemporary cultural trends, particularly focusing on the creative dynamics of fashion; they will understand the fundamentals of design, production processes and economics of the fashion system today; they will be able to organise a critical discourse in oral, written and visual form; they will have the language competences required to understand specialist texts in the English language.
Admission to the 2nd cycle degree programme is subject to the possession of the following requirements (see point 1) and the assessment of personal competencies and skills (see point 2).
(1) Admission requirements
Candidates must meet the admission requirements laid down in Sections A and B.
A) 1st cycle degree in one of the degree classes pursuant to D.M. 270/04 and D.M. 509/99, Italian Law 508/99 or
a degree from a previous degree system or an equivalent qualification obtained abroad.
B) The following credits in one or more of the following subject areas:
- 20 CFU in one or more of the following subject areas:
L-ART/03 History of Modern Art
L-ART/05 Performing Arts
L-ART/06 Cinema, Photography and Television
- 10 CFU in one or more of the following subject areas:
ICAR/13 Industrial Drawing
ICAR/16 Interior Design and Architecture
ICAR/17 Drawing
- 10 CFU in one or more of the following subject areas:
M-FIL/05 Philosophy and Theory of Languages
M-FIL/04 Aesthetics
SPS/07 General Sociology
SPS/08 Sociology of Cultural and Communication Processes
- 10 CFU in one or more of the following subject areas:
M-STO/01 Medieval History
M-STO/02 Modern History
M-STO/04 Contemporary History
Admission to the 2nd cycle degree programme for graduates not meeting the aforementioned requirements is subordinate to the decision of a Board, following its assessment of the candidate by interview to ascertain the possession of the required knowledge and skills.
(2) Assessment of personal competencies and skills
The personal competencies and skills requirement is deemed to be met by graduates with a final degree score of at least 90/110.
Admission to the 2nd cycle degree programme for graduates not meeting the aforementioned requirements (CFU and degree score) is subordinate to the decision of a Board, following its assessment of the candidate by interview to ascertain the possession of the required knowledge and skills.
Note:
For students in possession of qualifications obtained abroad, the Degree Programme Board shall verify compliance with the admission requirements (compatibility of the qualification to the listed degree classes, assessment of the curriculum, credits and learning outcomes compared to the listed skills and subject areas, final grade) based on the candidate's curriculum, and, where required, an interview to assess personal competencies and skills. Interviews may also be held remotely (skype, etc.).
Second Cycle Degree Programmes may include a specific session for international students, appointing a Board to assess personal competences and skills, compatibly with the schedule laid down in the call for applications for study grants (the deadline of which is indicatively in May).
International students who pass the above-mentioned entrance exam are exonerated from the following assessment of their personal competencies and skills required for students generally.
Assessment of knowledge and language skills
Admission to the degree programme is subject to the assessment of knowledge and skills in the English language, to level B1 by the University Linguistic Centre. Students holding a corresponding language certification may be exempted from sitting this exam.
List of teachers
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