Laurea (First cycle degree/Bachelor - 180 ECTS) in Communication Sciences

The 1st cycle degree programme in Communication Science supplies basic theoretical and practical education on communication. Students learn to critically analyse the use of various methods and languages within the interpersonal, media and social fields, acquiring the appropriate tools for the various forms of communication. For the first two years, the degree programme provides general cultural studies (in-depth study of the education obtained during previous studies, with special regard to contemporary aspects of communication in social life) and methodological studies (learning the basic tools of analysis and planning). Among the optional subjects in the third year, there will be extensive study of specific phenomena coupled with workshops putting into practice the skills acquired.

Special attention is paid to IT, the problems which have arisen with the new media and the need to communicate within international contexts. Lastly, students have the opportunity to take part in internships in institutions and companies as a pre-run for their professional future.

KNOWLEDGE AND UNDERSTANDING

Graduates:

- will possess basic knowledge in communication and information science , and know the methodology of surveys and analysis;

- will have the know-how to study the contemporary world from a general historical-geographical, economic, political-institutional and cultural point of view;

- will be versed in languages, the traditional media tools (press, radio, television), the new media (Internet, mobile phones, satellite, digital terrestrial), corporate and advertising communication, public communication, market and consumer sector communication.

APPLYING KNOWLEDGE AND UNDERSTANDING:

Graduates:

- will know how to collect, select, analyse and summarise data and information, organising and classifying complex problems and information in a coherent manner;

- will know how to analyse specimens of oral, written, and media communication;

- will be able to plan and compose texts in Italian and English for communication activities, writing and publishing (paper or digital), tailoring these to the objectives of a given organisation and/or the needs of a specific audience;

- will have learnt editing techniques to transform and/or edit texts written by others.

MAKING JUDGEMENTS:

Graduates:

- will be able to gauge and test the effectiveness of texts (oral, audio-visual and multimedia) through desk-analysis methodologies and techniques of information collection and data analysis;

- will know how to assess the opportunities and obstacles to communication in a specific social, linguistic or organisational context, and thus be able to manage information flows, both inside and outside an organisation.

COMMUNICATION SKILLS:

Graduates will know how to communicate in written and oral form in Italian and English, using different registers according to the interlocutor, the context and the objectives, and will know how to organise and manage information flows, both internal and external to the organisation.

LEARNING SKILLS:

Graduates:

- will be familiar with the traditional or digital instruments (libraries, archives, internet) and use them to find original study material for further analysis or updating, with particular regard to changes occurring in the media sector;

- will be able to take part in interdisciplinary teams organising and implementing projects aimed at processing communication products.