96448 - Laboratory of Theatre Promotion and Information (1)

Learning outcomes

By the end of the laboratory the student: acquires knowledge in the field of communication and promotion of theater events and projects; acquires skills in marketing and communication of cultural events; learns the fundamentals of promotion, press office, web and social media communication; is able to work on real case histories.

Course contents

The promotion and information modes for theatre are heterogeneous, and span from actual marketing to the promotion of cultural audience development and engagement through theatre criticism. After a first overview on the marketing strategies and on online and offline communication forms, we will focus on specific case histories and case studies. We will analyze the communication strategies adopted by the Festival Gender Bender from its first edition onwards, to enlarge and retain their community (a word growly replacing the term “audience”), straddling the fights for the recognition of the LGBTQ+ people's rights. Then, we will take some time to learn about the storytelling techniques used by the new critics. Students will have the possibility to learn about and report, through self-produced promotional material, a performance of extreme political relevance of the ERT theatre season. They will meet the artists and approach their creative process. The focus is on A place of Safety. Viaggio a bordo della Sea-Watch 2 by Kepler-452.

Students with SLD or temporary or permanent disabilities. It is suggested that they get in touch as soon as possible with the relevant University office (https://site [https://site/] .unibo.it/tudent-con-disabilita-e-dsa/en) and with the lecturer in order to seek together the most effective strategies for following the lessons and/or preparing for the examination.

Readings/Bibliography

1. Maulini Andrea, Comunicare la cultura, oggi, Milano, Bibliografica, 2022. Attending students will read up to page. 9-102; non attending students will read the full text.

2. Mazzaglia Rossella (a cura di), Promozione e informazione teatrale, dispensa, a.a.2024-2025. (Avalaible at the beginning of the course on virtuale.unibo.it).

Attending students will add the notes from class to the prior readings.

Non attending students will add the following text to the prior readings:

3. Alonzo Giulia, Ponte di Pino Oliviero, Dioniso e la nuova. L’informazione e la critica teatrale in rete: nuovi sguardi, nuove forme, nuovi pubblici, Franco Angeli, Milano, 2017.

Teaching methods

Lectures, dialogs, seminars and workshops. In the laboratory sessions, students will work individually, in couples and as a group to prepare promotional and study material, discuss it and share it with the class. Classes will be held in via Barberia and in the ERT theatre sites within the course scheduled time. However, students are requested to consider the possibility that one class may be held in the afternoon, in order to audit at least a rehearsal of the performance that the workshop in theatre promotion and information will focus on.

Assessment methods

Attending students will be assessed based on their participation in class and on a final oral exam, concerning the exam bibliography.

Attending students will hand in a dossier with the work made during the course (at least 8 days before the exam date, via email: rossella.mazzaglia@unibo.it).

Non attending students will be assessed through an oral exam on the bibliographical material.

Students with SLD or temporary or permanent disabilities. It is necessary to contact the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en ) with ample time in advance: the office will propose some adjustments, which must in any case be submitted 15 days in advance to the lecturer, who will assess the appropriateness of these in relation to the teaching objectives.

Teaching tools

Audio-visual and online data will be integrated. The e-learning page (virtuale.unibo.it) will be used for sharing materiale and communications with the class.

Office hours

See the website of Rossella Nancy Maria Mazzaglia