96086 - Laboratory in Advertising Law in Media (1)

Learning outcomes

The aim of the workshop is to explain the legal framework and the overall system of regulation of commercial communications, the rules that govern the advertising market and its fundamental dynamics. In particular, will be analyzed and understood the relationship between advertising market resources, media financing in the ever changing media landscape, and the guarantee of pluralism. The students at the end of the Workshop will be therefore able to recognize the main public and private subjects involved, their skills and responsibilities; the regulation of the contents of commercial communications in the individual media and therefore the possible options for identifying which media is suitable for the message to be conveyed; the processing of personal data for commercial purposes and, in particular, the role of Over The Top - OTT operators.

Course contents

The workshop is divided into two parts, an introductory one on the regulatory aspects of the online advertising market and the guarantees to protect pluralism, and a specific one dedicated to the illustration of cases.
During the workshop, the following topics will be covered:
- Definition of advertising. Online advertising
- The European and national regulatory framework
- Forms of advertising and unfair commercial practices
- Advertising and competition
- Advertising messages, collection and profiling of user data

Students with SLD or temporary or permanent disabilities. It is suggested that they get in touch as soon as possible with the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en ) and with the lecturer in order to seek together the most effective strategies for following the lessons and/or preparing for the examination.

Readings/Bibliography

L. Ammannati, Regolatori e supervisori nell' era digitale: ripensare la regolazione, in Giurisprudenza Costituzionale, 3, 2023.

O. Pollicino, I codici di condotta tra self-regulation e hard law: esiste davvero una terza via per la regolazione digitale? Il caso della strategia europea contro la disinformazione online, in Rivista Trimestrale di Diritto Pubblico, 4, 2022.

V. Falce, Piattaforme ed ecosistemi digitali. scelte pro-concorrenziali, in Rivista di Diritto Industriale, 4, 2022,

M. Ainis, L’Autorità Antitrust alla prova dei mercati digitali, in Diritto dell'Informazione e dell'Informatica, 1, 2022

Teaching methods

Lectures and participatory lessons with the support of slides and audiovisuals; materials shared via VIRTUAL

Assessment methods

Classroom discussions with students and final evaluation test

Students with SLD or temporary or permanent disabilities. It is necessary to contact the relevant University office (https://site.unibo.it/studenti-con-disabilita-e-dsa/en ) with ample time in advance: the office will propose some adjustments, which must in any case be submitted 15 days in advance to the lecturer, who will assess the appropriateness of these in relation to the teaching objectives.

Teaching tools

Materials shared in the classroom and on virtual

Office hours

See the website of Daniele Donati