73464 - Graphic Elements T (A-F)

Learning outcomes

At the end of the module the student is able to interpret contemporary visual communication phenomena and techniques, through the use of basic methodological tools. He also has the knowledge of the basic elements of typographic composition, in relation to: geometry as a language; the visual field; sign systems; the design of two-dimensional artifacts. Furthermore, the student has the knowledge relating to the fundamental elements of color theory, the choice of typographic characters, the graphic layout and finally the skills to transfer what has been learned into a communicative artefact.

Course contents

The intent is to put students in a position to develop and put into practice reasoned ideas in a shared way with others through a path that goes from theoretical formulation to technical implementation with the most appropriate tools.

Readings/Bibliography

Frutiger, A., (1996). Segni & Simboli: Disegno, progetto e significato. Stampa Alternativa.

Floch, Jean-Marie (1995). Identità visive: Costruire l'identità a partire dai segni. Franco Angeli.

Hollis, Richard (1994). Graphic Design: A Concise History. Thames & Hudson.

Kinross, Robin (1992). Tipografia moderna. Stampa alternativa.

Teaching methods

The theoretical apparatus of the course will be distributed across the board (theoretical and technical lectures, assigned topics) while the technical/practical one will emerge in more specific and concentrated ways (exercises, projects).

Assessment methods

During the course various exercises and micro-exercises will be carried out (within the frontal lessons) in order to monitor the students' work and the transposition of the topics covered.

Teaching tools

Students will be provided with lecture and handouts as supplementary materials.

Office hours

See the website of Sara Ceradini