85213 - Principle and Techniques of Fundraising

Learning outcomes

The aim of the course is to convey to the student the basic knowledge and the main tools of fund raising for nonprofit organizations. At the end of the course the student is able to: - know and apply strategies, tools, methodologies of fund raising - analyze and use the different techniques to ensure economic sustainability, organizational and strategic nonprofit companies; - to develop a critical vision on the topic.

 

Course contents

The course focuses on fundraising for non profit organizations (NPOs) and aims to provide an overview of models and techniques for fundraising in NPOs and to present the main approaches adopted by management to develop effective fundraising strategies and to ensure their effective implementation.

Content detail by lesson:

L1 - A snapshot of NPOs and fundraising

L2 - The defining framework, principles, the pyramid, fundraisers

L3 - The case & a classroom exercise on the mission statement

L4 - Vehicle, target, the database; The three columns of fundraising; 

1st meeting (optional) for Project Work - after L4

L5 - The annual collection.The regular donors; the vehicles - Part I

L6 - Vehicles - Part II & A case study La Protectora

2nd meeting (optional) for Project Work - between L6 and L7

L7 - Classroom testimonial note: afternoon

L8 - Major Donors, Legacies, Corporate fundraising

L9 - Guest lecture: The status quo and Future directions

L 10 - Presentation of Project works

Readings/Bibliography

• Melandri V., Fundraising, Maggioli Editore, Rimini 2017. english version
  
• Caso studio: La Protectora: Engaging in Social Media for a Social Cause

Lecture slides, supplementary readings and other materials will be made available to students on the Virtual platform, consistent with copyright law.

The bibliography is the same for attending and non-attending students.

WARNING: "Look carefully at the introductory slides because they describe the exam syllabus and any adaptations."

Teaching methods

The course program is deepened by a mixed method:

• Lectures with examples and cases;
• Discussion of case studies with group work;
• Fundraisers testimonials;
• Project work
• Classroom exercises.

Assessment methods

The final exam is made of 2 parts:  

 

1. Oral exam (Mandatory) - 3 questions (10 pts each)
2. Project work (Optional) - 3 pts
   

1. Compulsory oral test. Maximum score 30 points

The interview is designed to ascertain theoretical knowledge and ability to critically analyze the contents of the program.

3 questions of 10 points each:

10: excellent and very thorough and comprehensive knowledge of the topics covered in the course, ability to critically analyze and make connections, mastery of specific terminology.
8-9: excellent knowledge of a wide range of topics covered in the course, good analytical and critical skills, mastery of specific terminology;
7-8: technically adequate preparation but with some limitations with respect to the topics covered, good analytical skills, although not particularly articulate, expressed in correct language;
6: sufficient preparation and analytical skills but related to a limited number of topics covered in the course, use of overall correct language;
≤5 insufficient

2. Optional project work. Maximum score obtainable 3 points

The project work is a group work concerning the application of fundraising techniques to concrete cases. It will be presented by students at the end of the course.Non-attending students have the opportunity to do the Project Work individually.

The PW is made of 3 assignment. 1 point for each assignment

1 pt: Excellent analytical skills, application of concepts learned in the course, ability to relate to the group, development of critical thinking and ability to go in-depth
0,7 pt: Good analytical ability, ability to relate to the group, and good application of concepts learned during the course
0,5 pt: Sufficient ability to analyze, relate to the group, application of concepts learned.
0 pt Insufficient ability to analyze limited aspects, limited ability to use concepts learned during the course.

The final grade will be expressed in thirtieths and will be given by the sum of the two scores.

Teaching tools

video projector for slides

Tutor Dr. Giulia Nicoletti

giulia.nicoletti9@unibo.it 

Office hours

See the website of Magalì Fia