37777 - Tourism Systems and Cultural Routes

Learning outcomes

The course is based on two modules: in the first one the student shall acquire the knowledge about the Growth Theory, the General System Theory and the political paradigm of Sustainable Development with their applications at different scales in the tourism and territorial system.  The concept of Tangible and Intangible Heritage, Innovation, Creativity, Authenticity will be debated for a new dynamic definition. The second module is devoted to Heritage project and planning: the student becomes familiar with simulation and presentation of geographical projects related to local developmentm in particular with creation and promotion of cultural itineraries and themed  routes.  The studenti will also learn cartographic fundements, some GIS, digital heritage and augmented reality (AR) with practical exercizes with field visits and trip.

Course contents

The program is divided into two parts, the first one dedicated to general themes of tourism, the heritage and the specific topics of the course, with emblematic case studies to interpret the presented theoretical basis, and the second is devoted to application with the focus of the theme of cultural routes and tangible and intangible heritage. Each module consists of 30 hours of lessons and the overcoming of both allows the acquisition of 8 credits. Attendance is not compulsory . During the course there will be seminars and the students have to develop an original project ( a team of 2/3 of students for attending students and an individual project for students who do not attend). Students have to know the topics listed in the syllabus,

Sillabus - First Module

1. Wednesday, February 18 ( 14/17h)

Assessment of student's background  and introduction to the UNWTO ethical code, the UNESCO Convention of the Tangible and Intangible Heritage. Building of common language: definition and epistemology of Cultural Geography of Tourism. Tourism System and Cultural Itineraries

2. Friday, February 20 ( 12/15h) 
Introduction to Growth, General System and Sustainability Theories. Sustainability between tourism and territory. Tourist practices of memory , celebrations and memorials for local development and international tourism systems in the European framework 3. Wednesday, February 25 ( 14/17 ) SERGIO ZILLI (University of Trieste) “"Tourism, Memory of the Great War and border Landscapes "

4. Friday, February 27 ( 12/15h )

Tourism and  Heritage, Culture and construction of Cultural Heritage, Cultural Rural Tourism. Culture, Innovation, Creativity, Authenticity and Quality of Life in the new tourist practices (Off the Beaten Track) and Memorable Experiences (MEs)

5. Wednesday, March 4 ( 14/17h) 
FEDERICA BADIALI (University of Modena and Reggio Emilia) "Tourism of Memory and Cultural Heritage in the Bologna and Modena Apennines "

6.     Friday, March 6 ( 12/15h)

The UNESCO Convention: the Heritage Tangible and Intangible Heritage with case studies. The role of the network in territorial development with case studies of the routes of the European Institute of Cultural Routes 
 7. Wednesday, March 11 ( 14/17h) 
 BARBARA MARCOTULLI “The Service Design for Tourism”

8.   Friday, March 13 ( 12/15h)

Cultural Routes: conventions and institutional arrangements. Landscape and cultural landscapes, the memory of the war in the new tourist practices (laboratory)

9. Wednesday, March 18 (14/17h)

VITO Paticchia (Institute of Cultural and Natural Heritage, Emilia-Romagna Region) "The Regional Project Gothic Line between memory and experiential practices"

10.Friday, March 20 ( 12/15h)

Tourism and climate change: Towards a social-ecological change?

Sillabus - Second module  

11.Wednesday, April 15 ( 14/17h)

ROSSELLA Belluso (University of Rome "La Sapienza") "Tourism, food and wine in the new sustainable lifestyles"

12. Friday, April 17 ( 12/15h)

Quality of life, social welfare and tourism. The culture of health and well-being

13. Wednesday, April 22 ( 14/17h)

Local development and best practices of rural development. The Via Francigena between local and international level. Landscape and Cultural Landscapes for the new tourism practices (Lab)

14. Friday, April 24 ( 12/15h)

GIS and routing software for the creation of cultural itineraries, Digital Heritage and Augmented Reality  (Lab)

15. Wednesday, April 29 ( 14/17h)

The code of ethics (UNWTO). The Children in Tourism: practices and sustainable lifestyle

16. Wednesday, May 6 (14/17h)

CHIARA RABBIOSI (University of Bologna - Rimini Campus) "Consumption and urban spaces. Places, practices and representations of tourist practices and lifestyles"

17. Friday, May 8 ( 12/15h)

Feeding and Agrogastronomic Systems: the Food  between experiential Practices and Safety in the tourism Destinations and the cultural Routes. Wine and Tourism

18. Wednesday, May 13 (14/17h)

Movie Tourism between Memory of Places and History. Statistical Networks in Tourism Sector of Adriatic Regions (STAR): knowledge and shared planning.

19.Friday, May 15 ( 12/15h)

Final projects.

20. Wednesday, May 20 (14/17h)

Final projects

21. Friday, May 22 ( 12/15h)

Final projects

Readings/Bibliography

The teacher will provide documents and original teaching materials during the course.

Some references will be:

Berti, E., (2012), Itinerari Culturali del Consiglio d'Europa tra ricerca di identità e progetto di paesaggio. Firenze: Firenze University Press.

Borghi, R., Mariotti, A. e Salarzadeh, N. (2011), Tourisme & Patrimoine récent/Tourism & recent Heritage. Mutual Heritage - Casamemoire, Citeres (materiale on line)

Cohen, E. e Cohen Scott, A. (2012), "Authentication: Hot and Cool", Annals of Tourism Research, Vol. 39, No.3, pp.1295-1314.

Convention concerning the protection of the world cultural and natural Heritage (Parigi, 16 novembre 1972)

Convention for the safeguarding of the intangible Heritage (Parigi, 17 ottobre 2003)

Candela G., Dallari F., Gola M., Scorcu A.(2006), Travel, Cultural tourism and Local Development. The opportunity of the Tabula Peutingeriana, www.romit.org (accesso 2013). 

Richards, G. (2011), "Creativity and Tourism. The State of the Art", Annals of Tourism Research , Vol. 38, No.4, pp.1225-1253.  
UNWTO, Global Code of Ethics for Tourism (http://ethics.unwto.org/en/content/global-code-ethics-tourism )

LINK  almatourism.unibo.it , n. 8 .

Teaching methods

In the general part the topics are  presented the theories of growth, general system, and sustainability declined with tourism and Heritage. Interactive lessons with the involvement of the student deal with the theme of the tourism product, linked to the experiential component, creative and authentic in the international framework. The course is supported by laboratory exercises where the student is followed individually to develop their creative skills for the design of tourism products (eg, cultural itineraries and tourist systems), competitive in the international and Italian context as to be able to identify and solve the weaknesses and to face the global competition. These activities are planned so that the student can design a tourism product in line with the theoretical framework discussed in class. Seminars teachers with national and international teachers and  field trips round out their experience. The course is divided : the 50% to classroom lessons, the 20%, to seminars and testimonials from professionals, the 10% to field trip,  the 20% to self-employment and original student for 20%

Assessment methods

For students attending the course:

1. Intermediate oral examination concerning the topics presented during the first module

2. Presentation of  an original project by 2/3 students with written report and maps during the second module in the classroom.

3. Final oral examination concerning the topics during the second module (questions about the ethics, theories, concepts and applications)

The final oral examination  must be supported compulsory in the first session

For students who don't have followed the course:

Final oral  examination for the evaluation of the two modules and with presentation of  an original project. The written report and maps must be send via email to the teachers (fiorella.dallari@unibo.it)

Teaching tools

PC Lab with GIS and routing software , mais, creative design

Links to further information

http://www.unibo.it/fiorella.dallari

Office hours

See the website of Fiorella Dallari