- Docente: Fabio Guido Ulderico Ancarani
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Forli
- Corso: Second cycle degree programme (LM) in ECONOMICS AND BUSINESS ADMINISTRATION (cod. 0906)
Learning outcomes
The aim of the course is to develop the ability to define firm strategies in todays' competitive international environments, as well as to develop the abilty to implement them at a commercial and operative level. At the end of the course the student will be able to:
- analyse the dynamics of globalization of markets and firms
- understand the most important phases of the process of internationalization of a company
- understand strategic, marketing, sales, operation, logistics and HR choices
- analyse the opportunities offered by emerging markets
Course contents
1. The globalization of markets
2. A company's international strategy
3. The analysis of international markets
4. Strategies and entry choiches in foreign markets
5. International marketing
6. The opportunities of emerging markets
Readings/Bibliography
Czinkota, M. R., Ronkainen, I.A., Zvobgo, G., (2011), International Marketing, Cengage Learning EMEA ( http://edu.cengage.co.uk/catalogue/product.aspx?isbn=1408009234)
Teaching methods
Traditional teaching with case discussion and companies speeches
Assessment methods
Written final exam
Workgroup during classes
Teaching tools
Additional teaching material will be provided during the semester
Office hours
See the website of Fabio Guido Ulderico Ancarani