34403 - Advanced Tourism Management

Learning outcomes

The course aims at providing advanced tools for a strategic analysis of the tourism industry, with a specific focus on managerial implications for the national tourism sector.

Course contents

The course is divided into 2 parts. The first one provides a general framework useful to analyze managerial decisions and the competitive environment in the national tourism sector. The second analyses a specific type of tourism particularly relevant for the Italian national context: cultural tourism.

First part

The first part, including the study of a number of cases in the tourism sector, consists of two sub-parts.

Sub-partI.Economics and management of tourism

Origins and evolution of the studies and research methodologies in the tourism industry

The global tourism space

Italy in the global tourism

Firms and global tourism market

 

Sub-part II. Strategic analysis of the tourism sector

Resources, skills and competitive environment

Business and corporate strategies

Technological innovation and the tourism business

New business models in the tourism sector

The development of the tourism business through cooperative ventures and strategic alliances

Destination management, marketing and branding  

 

Second part

The second part, including the study of a number of cases/businesses in the cultural tourism sector, is partially  structured as a laboratory, with the presentation of business cases by the teacher and the students.

 

Readings/Bibliography

Part I

Sub-Part I

D'Elia, A. (2007) Economia e management del turismo. Destinazioni e imprese nel mercato turistico globale, IlSole24Ore.

Business cases delivered by the teacher

 

Sub-Part II

Besanko, D., Dranove, D. e Shanley, M., Economia dell'industria e strategie d'impresa, UTET, Torino, 2001, capp. 2-6.

Ghemawat, P. Strategie aziendali e contesti competitivi, Carocci editore, Roma, 2007, capp. 4-6 

Grant R. L'analisi strategica per le decisioni aziendali, Il Mulino, 2006, capp. 3,4, 5, 7, 11

 

Additional material will be provided by the teacher.

 

Part II

Mariani, M.M., 2008, Dietro le quinte dello spettacolo. Economia e management del teatro musicale. Milano: Franco Angeli

 

 

Teaching methods

Lectures, presentation of case-studies by the teacher  and the students.

Assessment methods

ATTENDING STUDENTS 

Grading is based on (a) written exam and (b) students' group presentations. For students attending the class, the written exam will be based only on a portion of the material included in the bibliographic section above.

NOT ATTENDING STUDENTS

Grading is based on written exam

Office hours

See the website of Marcello M. Mariani