- Docente: Gianrico Quattrocolo
- Credits: 8
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: First cycle degree programme (L) in Economics of Tourism (cod. 0032)
Learning outcomes
The main goal of the course is to develop the expertise in
understanding and analysing the structural and short
term trends of the sector and the main issues facing the
tourism management, both at the micro level (company) and at the
macro level (destination).
In the first part of the course, participants will learn how
to analise and assess the qualitative and quantitative performance
of an accommodation enterprise (basically an hotel).
The second part of the course is mainly dedicated to issues related
to the destination management. Through the presentation of analytic
tools, strategic frames and case
histories, participants will get competences related to the
management and development of tourism in territorial areas.
Course contents
Part 1: Management of accommodation enterprises
- The concept of tourism product.
- Macro-trends of tourist market and implications for the management.
- Structural trends and evolution of the hotel sector.
- The different forms of accommodation supply (single companies, consortia, franchising, chains).
- The competition among enetrprises and the strategic choices facing the mangement
- The production of accommodation services.
- Organization and management of human resources.
- Marketing and sales in the hotel sector.
- Economic performance (rates, occupancy, yield)
- Benchmarking in the hotel sector.
Part 2: Destination Management
- The impacts of tourism
- Tourism clusters and the concept of customer's value-chain.
- Horizontal and vertical integration at the local level.
- The quality of services and the quality of the whole experience in the destination.
- The organization of tourism in the destination.
- Destination Management Systems and distribution channels for local offers/packages.
- Destination marketing: strategies, portfolio decisions, operational plans, revision of strategies.
- Case histories of strategic planning at the destination level.
Office hours
See the website of Gianrico Quattrocolo