- Docente: Salvatore Zappalà
- Credits: 3
- SSD: M-PSI/01
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Cesena
- Corso: First cycle degree programme (L) in Food Consumption and Catering Sciences (cod. 0349)
Learning outcomes
The module of "Psychology opf Food Consumption" aims to describe the main cognitive, affective and decision making processes underlying buying and use of products and services in general, and particularly of food products.
Course contents
Main issues of the course:
Psycho-social processes influencing consumer behavior:
- Perception,
- Learning,
- Motivation,
- Personality,
- Attitudes,
- Decision making,
- Social influence processes.
Readings/Bibliography
Williams K.C. (1998) Psicologia per il marketing, Bologna, Il
Mulino
(capitoli da II a VIII)
Additional papers will be made available by the professor at classes times
Assessment methods
The evaluation will consist in the discussion of a paper written by the student whch examines processes, satisfaction and other psycho-social processes observed in a real specific food delivery service (e.g. restaurant, self-service catering, and so on).
The evaluation of this module will be averaged with the one of the other module of “Archiecture” of this integrated module.
Office hours
See the website of Salvatore Zappalà