23716 - BUSINESS PLAN

Conoscenze e abilità da conseguire

The aim of the course is to understand and be able to structure a business plan. The course provides elements of decision-making as well as methods and techniques to analyze different scenarios and plan strategic decisions. At the end of the course students will be able to: - Evaluate entrepreneurial opportunities; - Understand the functions of the business plan; - Analyze the competition, define the value proposition and the marketing plan.

Contenuti

The main goal of the course is to give students the main theoretical and practical aspects that distinguish the creation of a business:

- The entrepreneur
- The business idea
- The entrepreneurial strategy
- Starting a new venture
- The entrepreneurial team
- The business model and the business plan
- The funding of a new venture

The exercises proposed to the students in terms of preparation and discussion of case studies are part of the programme.

A business competition will be performed and the last lesson will be dedicated to the presentation of the business ideas developed during the course.

Testi/Bibliografia

"Technology ventures – Management dell'imprenditorialità e dell'innovazione" by Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson e Roberto Vona, McGaw-Hill. ISBN: 978-88-386-6710-7.
Teaching material prepared by the Professor (additional readings and case studies, often in English).

NON attending students will have to refer also to the book: "Business Planning", by Cinzia Parolini, Pearson. ISBN: 978-88-7192-629-2.

Metodi didattici

The course includes the use of interactive teaching methods. We will use case studies, videos, lectures, group exercises, lectures of experts in the field.
The Course puts strong emphasis on the discussion of the presented topics and on an active participation of the students during the lessons.
It is advised to read in advance the readings.

Modalità di verifica e valutazione dell'apprendimento

Attending students will be evaluated on the basis of a project-work to be completed in teams during the period of the calsses (weight 70%) and a written test of opened and closed questions, covering the topics of the program (wight 30%).
NON attending students will be evaluated on the basis of a written test of opened and closed questions, covering the topics of the program (see the programme for attending and non attending students in the section "Readings/Bibliography") (weight 100%).
The dates for the final exam and the list of participants are managed through Almaesami.

Strumenti a supporto della didattica

Lucidi della docente

Articoli di approfondimento

Interazione col tutor didattico

Orario di ricevimento

Consulta il sito web di Laura Toschi