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Professional Master programme in Marketing Management - 5644

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Code	5644
Academic Year	2025-2026
Subject area	Sociology, Economics, Law
Campus	Bologna
Level	First
Director	Professor Gabriele Pizzi
Duration	Annual
Teaching methods	Conventional
Language	English
Cost	14.800,00 Euro
Instalments	First instalment 1.850,00 Euro (to be paid by the deadline set for enrolment 23/04/2025 for window 1, 19/06/2025 for window 2, 9/09/2025 for window 3, 14/10/2025 for window 4); second instalment 7.000,00 Euro (to be paid by 30/11/2025); third instalment 5.950,00 Euro (to be paid by 28/02/2026)
Study grants	yes
Application deadline	Sep 15, 2025 Round 1 – by 17 March 2025 Round 2 – by 12 May 2025 Round 3 – by 7 July 2025 Round 4 – by 15 September 2025
Enrolment start and end	Round 1: from 3/04/2025 to 23/04/2025 Round 2: from 29/05/2025 to 19/06/2025 Round 3: from 24/07/2025 to 9/09/2025 Round 4: from 2/10/2025 to 14/10/2025
Programme start and end dates	from Oct 27, 2025 to Jan 27, 2027

Main Department: Department of Management - DiSA
Professional Profile: Under the terms of Decree no. 270 of 22 October 2012 issued by the Italian Ministry of Education, University and Research, the Alma Mater Studiorum - University of Bologna, Bologna Campus, will run a I level Professional Master Programme in “Marketing Management” for the academic year 2025-2026.
The programme has been set up on the proposal of the Department of Management (DISA) and is run in collaboration with Fondazione Bologna Business School (BBS).
The Master's programme in Marketing Management aims to train professionals to address marketing and sales challenges with competence and strategic vision, integrating them into the broader context of competitive business decisions. The programme provides in-depth development of key competences, including market analysis (marketing research) and consumer behaviour (consumer behaviour), product and brand management, pricing strategies (pricing management) and communication (advertising and communication).
Special emphasis is also placed on channel and retail management, salesforce management and key account management. Furthermore, the Master promotes the development of soft skills essential for customer relationship management through targeted workshop activities (Laboratory of Customer Value Management) and a specific focus on digital technologies and omnichannel strategies (digital culture and omnichannel retailing).
The master is divided into the following areas of specialisation:
• Applied Marketing and Sales
• Analytics and AI for Marketing
Number of participants: Min: 20 Max: 50
Study grants: Reduced fees are foreseen as per the form attached to the announcement
Credits: 60
International Professional Master's programme: Yes

Admission qualifications: The programme is reserved for candidates who, by the time of enrolment 23/04/2025 for window 1,19/06/2025 for window 2, 9/09/2025 for window 3, 14/10/2025, are in possession of the following qualifications and access requirements:
• All first cycle degree and/or second / single cycle degree obtained under D.M. 270/04 or first cycle degree and/or second / single cycle degree obtained under the laws previously in force (DM 509/99 and Old Regulations).
• First cycle degree and/or second / single cycle degree obtained abroad deemed equivalent to those described in the point above by the admission committee, for the purposes of admission to the Master.
• proficiency of the English language is required
Other requirements: The required documents for the selection process are listed in the procedural instructions (double-sided copy of a valid identity document; academic qualification and transcript) and must be submitted with the specific documents listed below:

a) Curriculum Vitae in English;
b) Motivational Letter in English;
c) Reference Letters in English (optional);
d) A photo of the candidate for identity recognition purposes;
e) English Language Proficiency certificate (TOEFL, IELTS or Cambridge English) certifying a minimum English level of B2 in the European framework. Candidates who do not possess this certificate will have to take a written test to assess their language skills (see article 5);
f) If available, GMAT or GRE certificate, with a score of 550 or above (GMAT) or equivalent (GRE).
Candidates without this certificate will have to take a written aptitude test (see article 5).

Candidates with a degree obtained abroad and who pass the selection procedures must show the original hard copies of documents to the Master’s Office
Selection criteria: Admission to the Master is subject to a positive total score of the selection process, which takes place at Bologna Business School, and is based on a written
aptitude test, a written English language test (for track in English language) and a motivational interview.
The maximum score given by the Admission Board is 100 points. A minimum score of 60/100 must be achieved to pass the selection.
The written aptitude test and the written language test (for track in English language) do not award any points but are instead judged on a pass/fail basis as a necessary qualification to attend the motivational interview.

The Admission Board is appointed by the Programme Director.
The person in charge of the selection procedure is the Programme Director of Studies.
The evaluation process will take place:
- for those enrolled to window 1: 20/03/2025 (written aptitude test and written language test) and 26/03/2025 (motivational interview)
- for those enrolled to window 2: 15/05/2025 (written aptitude test and written language test) and 21/05/2024 (motivational interview)
- for those enrolled to window 3: 10/07/2025(written aptitude test and written language test) and 16/07/2025 (motivational interview)
- for those enrolled to window 4: 18/09/2025 (written aptitude test and written language test) and 24/09/2025(motivational interview)

Ranking list publication date:
Round 1: 3/04/2025
Round 2: 29/05/2025
Round 3: 24/07/2025
Round 4: 2/10/2025
The indicated dates may vary by 1-2 days in case of institutional needs and obligations.
The official admissions results have also been published https://studenti.unibo.it/sol/welcome.htm, entering with your account and password

Place of teaching

Bologna Business School
Villa Guastavillani - Via degli Scalini 18, 40136 Bologna
New Campus – Via degli Scalini 23, 40136 Bologna

Teaching mode: On campus. Classes are scheduled from Monday to Friday in the time slot 9:00am – 6:00pm.

Study plan

Shared courses:
•Marketing strategy - SECS-P/08 – Shashi Matta
•Data analysis for market research - SECS-P/08 – Gabriele Pizzi
•Digital Culture – INF/01 – Maurizio Gabbrielli
•Consumer Behavior - ECON-07/A – Stefania Farace
•Business ethics and sustainability - SECS-P/10 – Toloue Miandar
•CRM - ECON-07/A – Gian Luca Marzocchi, Elisabetta Trevisan
•Strategic Accounting - ECON-06/A – Eleonora Monaco
•Personal Branding (elective) - SECS-P/08 – Russell Bekins
•Neurosciences applied to Marketing (elective) - SECS-P/08 – Mario Ubiali
•Digital Interactive Marketing (elective) - SECS-P/08 – Annamaria Tuan
•Laboratory of Customer Value Management (elective) - SECS-P/08 – Marika Visentin

Concentration Courses - Analytics and AI for Marketing:
•Data Strategy - ING-INF/05 – Elisabetta Trevisan
•Data Visualization - ING-INF/05 – Fabio Fantoni, Marialisa Manuzzi
•Data Lake - ING-INF/05 – Francesco Golfieri
•Data Platform - ING-INF/05 – Umut Konus
•Data Marketing Management Laboratory - ING-INF/05 – Cristiano Boscato
•Fundamentals of AI - INFO-01/A – Roberto Amadini
•Fundamentals of BI - ING-INF/05 – Enrico Gallinucci, Matteo Francia
•Marketing Automation - ING-INF/05 – Roberto Ciacci

Concentration Courses - Applied Marketing and Sales:
•Digital analytics - SECS-P/08 - Giovanni Lorenzoni
•Pricing and Valuations - SECS-P/08 (Frederic Jallat) - SECS-P/07 (Lorenzo Dal Maso)
•Principles of channel and retail management - SECS-P/08 – Gabriele Pizzi, Federica Caboni
•Advertising and communication - SPS/08 – Augusto Valeriani, Slavica Cicvaric Kostic
•Key account management and trade marketing - SECS-P/08 – Alessio Arcando, Marco Repezza
•Salesforce management - SECS-P/08 – Enrico Armilli
•Product and brand management - ECON-07/A - Francisco Javier Villarroel Ordenes

Compulsory attendance

70%

Internship

The granting of the final certificate depends upon the acquisition of the 60 credits (1500 hours): 36 credits (900 hours - classes and individual study) and 24 credits (600 hours – internship or final project work). The granting of the final certificate is determined by:
• Payment of all the tuition fees;
• Achieving the minimum attendance rate of 70% of the lessons;
• A Final Report (either an Internship Report or a Final Project Report);
• The passing of the discussion of the final project. To pass the final project you must take part in a final discussion and you must achieve a grade of at least 18 out of 30;
• Documents related to the activation of your career, including student visa and residence permit (for non-EU students), and documentation relating to the recognition of your title (refer to the Professional Masters Team in order to understand what is needed in your case).

Final Examination

It is expected

For scientific and teaching information

Address

Bologna Business School - Via degli Scalini 18 - 40136, Bologna

Office hours

Monday-Friday from 9:00 to 13:00 and from 14:00 to 18:00

E-mail

marketingmanagement@bbs.unibo.it

Telephone

Pierluigi Sardella +39 051 2090148
Alice Consigli +39 051 2090148
Michele Coco +39 051 2090169

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Attachments

Procedural instructions forming an integral part of this call for applications [.pdf 154 KB]
Concentration form - MM 2025_2026 [.doc 60 KB]