- Docente: Francisco Javier Villarroel Ordenes
- Crediti formativi: 4
- SSD: SECS-P/08
- Lingua di insegnamento: Inglese
- Modalità didattica: Convenzionale - Lezioni in presenza
- Campus: Rimini
- Corso: Laurea Magistrale in Service Management (cod. 5943)
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dal 04/11/2024 al 05/12/2024
Conoscenze e abilità da conseguire
At the end of the course students will learn how to obtain consumer insights concerning brand reputation and service experience through the use of state-of-the-art analytics methods. Students will use exploratory, explanatory and predictive methods to analyze datasets resulting from digital interactions and social media conversation (e.g.online reviews, tweets). The course will have a hands-on approach covering theories (e.g. brand reputation) together with examples and applications in the service sector.
Contenuti
Unit 1: Introduction to Analytics for Consumer Mindsets
Unit 2: Introduction to KNIME Analytics
Unit 3: Measuring Brand Reputation from Social Media
Unit 4: Measuring Customer Experience from Online Reviews
Unit 5: Other Consumer Mindset Metrics
Testi/Bibliografia
A list of articles will be provided together with the syllabus
Metodi didattici
Lectures
Analytics Labs
Hands on Assignments
Modalità di verifica e valutazione dell'apprendimento
• <18 not passed
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 cum laude outstanding
Strumenti a supporto della didattica
Software: KNIME Analytics, R
Orario di ricevimento
Consulta il sito web di Francisco Javier Villarroel Ordenes