B7076 - ANALYTICS FOR CONSUMER MINDSETS

Anno Accademico 2024/2025

  • Modalità didattica: Convenzionale - Lezioni in presenza
  • Campus: Rimini
  • Corso: Laurea Magistrale in Service Management (cod. 5943)

Conoscenze e abilità da conseguire

At the end of the course students will learn how to obtain consumer insights concerning brand reputation and service experience through the use of state-of-the-art analytics methods. Students will use exploratory, explanatory and predictive methods to analyze datasets resulting from digital interactions and social media conversation (e.g.online reviews, tweets). The course will have a hands-on approach covering theories (e.g. brand reputation) together with examples and applications in the service sector.

Contenuti

Unit 1: Introduction to Analytics for Consumer Mindsets

Unit 2: Introduction to KNIME Analytics

Unit 3: Measuring Brand Reputation from Social Media

Unit 4: Measuring Customer Experience from Online Reviews

Unit 5: Other Consumer Mindset Metrics

Testi/Bibliografia

A list of articles will be provided together with the syllabus

Metodi didattici

Lectures

Analytics Labs

Hands on Assignments

Modalità di verifica e valutazione dell'apprendimento

• <18 not passed
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 cum laude outstanding

Strumenti a supporto della didattica

Software: KNIME Analytics, R

Orario di ricevimento

Consulta il sito web di Francisco Javier Villarroel Ordenes