48142 - BUSINESS STRATEGY

Conoscenze e abilità da conseguire

At the end of the course students are able to manage strategic issues at the business level. Business definition, critical factor of success, competitive analysis, internal resources and strategic positions are discussed to define strategy in markets that can have different degrees of maturity and technology innovation.

Contenuti

Business model definition

The story of Business strategy

Goals and performance

The competitive environment

Beyond industries

Internal analysys

Business strategy and competitive advantage

Competitive dynamics

Growth strategies

Strategic alliances

Innovative strategies

Strategy and social values

Testi/Bibliografia

References will be provided at the beginning of the course.

Metodi didattici

The course will employ different teaching methods: lectures, team-based exercises and case discussions

Erasmus and Overseas students are welcome but, due to the structure of the course, they have to enroll before the course starts. They can choose Business strategy only if they are able to attend all classes.

Modalità di verifica e valutazione dell'apprendimento

Group reports, peer evaluation and written exams.

Criteria for grading:

-Identification of key problems/strategic issues

-Appropriate use of theoretical frameworks and analytical tools of the course

-Realistic, workable and well supported recommandations

-Good communication skills

The assessment grid will be as follows:

· <18 insufficient

· 18-23 sufficient

· 24-27 average/good

· 28-30 very good

· 30 cum laude excellent/outstanding

Orario di ricevimento

Consulta il sito web di Cristina Boari