88189 - STRATEGY AND BUSINESS GAMES (7 CFU)

Conoscenze e abilità da conseguire

The goal of this course is to implement the main marketing strategies using a business game to simulate a real market scenario. Making decisions and allocating resources among different marketing variables will improve students’ knowledge of both operational and marketing strategies. Students use marketing techniques to analyze data and improve their decisions. By the end of the course students are able to (a) implement effective marketing strategies and (b) evaluate the level of effectiveness of their decisions.

Contenuti

Module 1

Lesson 1 – Introducing strategy

Lesson 2 – Macro-environment analysis

Lesson 3 – Industry and sector analysis

Lesson 4 – Resources and capabilities

Lesson 5 – Stakeholders and governance

Lesson 6 – History and culture

Lesson 7 – Case Study: Manchester United

Lesson 8 – Business strategy and models

Lesson 9 – Corporate strategy and diversification

Lesson 10 – International strategy

Module 2

Lesson 1 – Entrepreneurship and innovation

Lesson 2 – Mergers, acquisitions and alliances

Lesson 3 – Evaluating strategies

Lesson 4 – Strategy development processes

Lesson 5 – Organising and strategy

Lesson 6 – Leadership and strategic change

Lesson 7 – The practice of strategy

Lesson 8 – Guest Speaker

Lesson 9 – Group presentations

Lesson 10 – Group presentations

 

Timetable

Module 1

• Lesson 1 – 07/10/2020 (13:00-16:00)
• Lesson 2 – 08/10/2020 (16:00-19:00)
• Lesson 3 – 15/10/2020 (16:00-19:00)
• Lesson 4 – 16/10/2020 (13:00-16:00)
• Lesson 5 – 19/10/2020 (14:00-18:00)
• Lesson 6 – 22/10/2020 (16:00-19:00)
• Lesson 7 – 23/10/2020 (16:00-19:00)
• Lesson 8 – 26/10/2020 (16:00-19:00)
• Lesson 9 – 27/10/2020 (12:00-14:00)
• Lesson 10 – 28/10/2020 (16:00-19:00)

Module 2

• Lesson 1 – 11/11/2020 (16:00-19:00)
• Lesson 2 – 13/11/2020 (13:00-16:00)
• Lesson 3 – 27/11/2020 (13:00-16:00)
• Lesson 4 – 09/12/2020 (16:00-19:00)
  
• Lesson 5 – 11/12/2020 (13:00-16:00)
• Lesson 6 – 15/12/2020 (11:00-14:00)
• Lesson 7 – 16/12/2020 (16:00-19:00)
• Lesson 8 – 17/12/2020 (09:00-12:00)
• Lesson 9 – 18/12/2020 (13:00-16:00)
• Lesson 10 – 21/12/2020 (09:00-12:00)

Testi/Bibliografia

Strategy:

Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regnér, P. (2017) Exploring strategy. 11th ed., Harlow: Pearson.

Metodi didattici

Lectures. Presentations. Small-group activities. Assignments. Coaching and mentoring. Case studies. Online discussion boards. Project work. Game-based activities. Q&A sessions.

Modalità di verifica e valutazione dell'apprendimento

Attendance and active participation. Oral and written assignments and exercises. A company monograph.

Strumenti a supporto della didattica

This unit will be delivered online only (MS Teams).

Orario di ricevimento

Consulta il sito web di Fabio Rizzi