Expert/Consultant in fashion culture, design and communication
function in a professional context:
Artistic management and organisation of products and events in the fashion sector.
With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:
- In the communication field working for fashion companies and institutions, assisting the creative management and coordinating communication projects, liaising with the heads of coordinated image design;
- Liaising and coordinating public relations teams in fashion companies, to design and organise press events;
- Coordinating the creative presentation and contents of reports, texts and visual works, specialist publications, visual books and merchandising books, drafting information and advertising materials, also for web channels;
- Managing the contents of editorial services and columns in web-based and conventional magazines, monitoring the progress of the publications using field surveys;
- Participating in and coordinating design and management teams for cultural events, exhibitions and fashion shows.
competencies associated to the function:
- Ability to identify fashion trends through knowledge of the relative disciplinary areas;
- Writing skills and knowledge of editorial and communication techniques, also using multimedia communication tools and programmes;
- Familiarity with research techniques used with archives, image databases, the Internet and fashion archives;
- Ability to apply sectoral investigation methods;
- Ability to translate original and creative ideas into designs and practical work;
- Organisational and time management skills;
- Personal initiative and entrepreneurial skills;
- Ability to work in a multi-disciplinary team.
career opportunities:
- Public and private institutions and businesses providing cultural services for the promotion, protection and enhancement of fashion;
- Trade fair and events management businesses;
- Communication agencies, press offices, editorial departments and professional image design and product display firms;
- Consulting firms, observatories, archives, libraries, museums, galleries and foundations.
Expert/Consultant in fashion business management
function in a professional context:
Marketing and e-commerce expert in the fashion sector.
With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:
- In the field of business management, supporting the management team in strategic decision making, at both business and corporate level;
- Analysing how the company generates value on the market and for the ownership;
- Coordinating the needs of the creative department with managerial needs;
- Managing relations with the sales channels;
- Managing product launch and development projects.
competencies associated to the function:
- Ability to apply sectoral and market analytical methodologies;
- Ability to assess the possibilities for business expansion;
- Ability to identify the most appropriate forms of distribution and sales for the product/market combination;
- Ability to analyse the international competitive environment;
- Ability to organise and harmonise creative and managerial processes.
career opportunities:
- Textiles and clothing companies at different levels of the supply chain;
- Businesses and associations providing consultancy and services to businesses operating in the fashion system.
Expert/Consultant in fashion trends, working in style offices and product departments in fashion businesses
function in a professional context:
Analyses and interprets fashion and life style trends.
With increasing levels of autonomy proportionate to both experience and specialisation, these professional figures perform the following functions:
- In the field of fashion product design, identifying the emerging visions and styles and drafting reports for the strategic forecast of new fashion trends and scenarios;
- Performing style researches for fashion collections and helping to optimise the solutions of the creative team to ensure convertibility to mass production;
- Participating in and coordinating design and management teams for cultural events, exhibitions and fashion shows.
competencies associated to the function:
- Ability to identify fashion trends through knowledge of the relative disciplinary areas;
- Familiarity with research techniques used with archives, image databases, the Internet and fashion archives;
- Ability to apply sectoral investigation methods;
- Ability to translate original and creative ideas into designs and practical work;
- Organisational and time management skills;
- Personal initiative and entrepreneurial skills;
- Ability to work in a multi-disciplinary team.
career opportunities:
- Clothing and textiles industries;
- Services companies, institutes, consulting firms and observatories specialised in trend forecast and analysis.
