| Code | 5734 |
|---|---|
| Academic Year | 2025-2026 |
| Subject area | Sociology, Economics, Law |
| Campus | Bologna |
| Level | First |
| Director | Professor Augusto Valeriani |
| Duration | Annual |
| Teaching methods | Conventional |
| Language | English |
| Cost | 14.800,00 Euro |
| Instalments | First instalment 1.850,00 Euro (to be paid by the deadline set for enrolment 23/04/2025 for window 1, 19/06/2025 for window 2, 9/09/2025 for window 3, 14/10/2025 for window 4); second instalment 7.000,00 Euro (to be paid by 30/11/2025); third instalment 5.950,00 Euro (to be paid by 28/02/2026) |
| Study grants | yes |
| Application deadline |
Sep 15, 2025 Closing date for applications (to register for selection): Round 1 – by 17 March 2025 Round 2 – by 12 May 2025 Round 3 – by 7 July 2025 Round 4 – by 15 September 2025 |
| Enrolment start and end | Round 1: from 3/04/2025 to 23/04/2025 Round 2: from 29/05/2025 to 19/06/2025 Round 3: from 24/07/2025 to 9/09/2025 Round 4: from 2/10/2025 to 14/10/2025 |
| Programme start and end dates |
from Oct 27, 2025 to Jan 27, 2027 |
- Main Department
-
Department of Management - DiSA
- Professional Profile
- Under the terms of Decree no. 270 of 22 October 2012 issued by the Italian Ministry of Education, University and Research, the Alma Mater Studiorum - University of Bologna, Bologna Campus, will run a I level Professional Master Programme in “Digital Marketing and Communication” for the academic year 2025-2026.
The programme has been set up on the proposal of the Department of Management (DISA) and is run in collaboration with Fondazione Bologna Business School (BBS).
The Master's Program in Digital Marketing and Communication provides a strong foundation in marketing, focusing on the creation, management, and performance measurement of digital media content. It equips students to keep pace with the rapidly evolving world of communication, developing the ability to interpret business needs and translate them into effective content and communication strategies. The curriculum also includes guest lectures, group projects, workshops, and corporate assignments, aiming to impart key concepts of the digital era: listening, sharing, and engaging. - Number of participants
- Min: 12 Max: 50
- Study grants
- Reduced fees are foreseen as per the form attached to the announcement.
- Credits
- 60
- International Professional Master's programme
- Yes
- Admission qualifications
- The programme is reserved for candidates who, by the time of enrolment 23/04/2025 for window 1, 19/06/2025 for window 2, 09/09/2025 for window 3, 14/10/2024 for window 4, are in possession of the following qualifications and access requirements:
•All first cycle degree and/or second / single cycle degree obtained under D.M. 270/04 or first cycle degree and/or second / single cycle degree obtained under the laws previously in force (DM 509/99 and Old Regulations)
•first cycle degree and/or second / single cycle degree obtained abroad deemed equivalent to those described in the point above by the admission committee, for the purposes of admission to the Master. - Linguistic skills
- Proficiency of the English language
- Other requirements
- The required documents for the selection process are listed in the procedural instructions (double-sided copy of a valid identity document; academic qualification and transcript) and must be submitted with the specific documents listed below:
a) Curriculum Vitae in English;
b) Motivational Letter in English;
c) Reference Letters in English (optional);
d) A photo of the candidate for identity recognition purposes;
e) English Language Proficiency certificate (TOEFL, IELTS or Cambridge English) certifying a minimum English level of B2 in the European framework. Candidates who do not possess this certificate will have to take a written test to assess their language skills (see article 5);
f) If available, GMAT or GRE certificate, with a score of 550 or above (GMAT) or equivalent (GRE).
Candidates without this certificate will have to take a written aptitude test (see article 5).
Candidates with a degree obtained abroad and who pass the selection procedures must show the original hard copies
of documents to the Master’s Office - Selection criteria
- Admission to the Master is subject to a positive total score of the selection process, which takes place at Bologna Business School, and is based on a written aptitude test, a written English language test (for track in English language) and a motivational interview.
The maximum score given by the Admission Board is 100 points. A minimum score of 60/100 must be achieved to pass the selection.
The written aptitude test and the written language test (for track in English language) do not award any points but are instead judged on a pass/fail basis as a necessary qualification to attend the motivational interview.
The Admission Board is appointed by the Programme Director.
The person in charge of the selection procedure is the Programme Director of Studies.
The evaluation process will take place:
- for those enrolled to window 1: 20/03/2025 (written aptitude test and written language test) and 25/03/2025 (motivational interview)
- for those enrolled to window 2: 15/05/2025 (written aptitude test and written language test) and 20/05/2024 (motivational interview)
- for those enrolled to window 3: 10/07/2025(written aptitude test and written language test) and 15/07/2025 (motivational interview)
- for those enrolled to window 4: 18/09/2025 (written aptitude test and written language test) and 23/09/2025(motivational interview)
Candidates with disabilities (ex Italian Law no. 104) or with civil disability, candidates with DSA and other candidates who need to make use of adaptations, as well as of additional time, to support their own deficit, can request it according to the methods specified in the form attached to this call for application “Request for adaptation of the Admission test (https://site.unibo.it/[…]/per-studenti).
Candidates residing or staying abroad, who are for exceptional reasons unable to attend the admission exam at the times and in the methods indicated above, shall provide prompt written motivation to the Director of the Master, contacting the didactic office (BBS – detailed Art.9). The Director may decide to carry out the selection using alternative methods to those described above (such as videoconference) within the rules imposed by the University.
Admission to the professional master programme is granted to eligible candidates, within the limits of available seats, based on the ranking drawn up on in accordance with the total score awarded. In the event of two candidates with the same score, the younger candidate will rank higher.
Selection date:
Round 1: 20/03/2025 and 25/03/2025
Round 2: 15/05/2025 and 20/05/2025
Round 3: 10/07/2025 and 15/07/2025
Round 4: 18/09/2025 and 23/09/2025
Ranking list publication date:
Round 1: 3/04/2025
Round 2: 29/05/2025
Round 3: 24/07/2025
Round 4: 2/10/2025
- Place of teaching
- Bologna Business School
Villa Guastavillani - Via degli Scalini 18, 40136 Bologna New Campus – Via degli Scalini 23, 40136 Bologna
Teaching mode: On campus. Classes are scheduled from Monday to Friday in the time slot 9:00am – 6:00pm. - Study plan
•Communication and Storytelling - SPS/08 – Augusto Valeriani
•Branding and Corporate Communication - SPS/08 – Roberto Grandi
•Sales and E-commerce - SECS-P/08 – Daniele Scarpi, Federica Caboni
•Industry Structure of Digital Communication – ING-INF/05 – Marco Dall’olio
•Strategic Accounting - SECS-P/07 – Eleonora Monaco
•Digital Marketing - SECS-P/08 – Umut Konus
•Business Ethics and Sustainability - SECS-P/10 – Toloue Miandar
•Marketing Strategy - SECS-P/08 – Shashi Matta
•Data Analysis for Market Research - SECS-P/08 – Gabriele Pizzi
•Digital Strategy and Social Media Marketing - SECS-P/08 – Anastasia Leshchenko
•Digital Platforms Laboratory - SECS-P/08 – Roberto Ciacci
•Search Marketing - ING-INF/05 – Nereo Sciutto
•Content Marketing Laboratory - SPS/08 – Patrizia Cianetti
•Digital Culture - INF/01 – Maurizio Gabbrielli
•Fundamentals of AI - INFO-01/A – Roberto Amadini
•Personal Branding (elective) - SECS-P/08 - Russell Bekins
•Neuroscience applied to marketing (elective) - SECS-P/08 - Mario Ubiali
•Digital Interactive Marketing (elective) - SECS-P/08 - Annamaria Tuan
•Laboratory of Customer Value Management (elective) - SECS-P/08 – Gabriele Pizzi, Gian Luca Marzocchi- Compulsory attendance
- 70%
- Internship
- Internship or project work and final examination The granting of the final certificate depends upon the acquisition of the 60 credits (1500 hours): 36 credits (900 hours - classes and individual study) and 24 credits (600 hours – internship or final project work). The granting of the final certificate is determined by:
• Payment of all the tuition fees;
• Achieving the minimum attendance rate of 70% of the lessons;
• A Final Report (either an Internship Report or a Final Project Report);
• The passing of the discussion of the final project. To pass the final project you must take part in a final discussion and you must achieve a grade of at least 18 out of 30;
• Documents related to the activation of your career, including student visa and residence permit (for non-EU students), and documentation relating to the recognition of your title (refer to the Professional Masters Team in order to understand what is needed in your case). - Final Examination
- Expected