- Docente: Francisco Javier Villarroel Ordenes
- Credits: 4
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Service Management (cod. 5943)
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from Nov 04, 2024 to Dec 05, 2024
Learning outcomes
At the end of the course students will learn how to obtain consumer insights concerning brand reputation and service experience through the use of state-of-the-art analytics methods. Students will use exploratory, explanatory and predictive methods to analyze datasets resulting from digital interactions and social media conversation (e.g. online reviews, tweets). The course will have a hands-on approach covering theories (e.g. brand reputation) together with examples and applications in the service sector.
Course contents
Unit 1: Introduction to Analytics for Consumer Mindsets
Unit 2: Introduction to KNIME Analytics
Unit 3: Measuring Brand Reputation from Social Media
Unit 4: Measuring Customer Experience from Online Reviews
Unit 5: Other Consumer Mindset Metrics
Readings/Bibliography
A list of articles will be provided together with the syllabus
Teaching methods
Lectures
Analytics Labs
Hands on Assignments
Assessment methods
• <18 not passed
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 cum laude outstanding
Teaching tools
Software: KNIME Analytics, R
Office hours
See the website of Francisco Javier Villarroel Ordenes