99584 - Communication in the Media T (L-Z)

Learning outcomes

At the end of the module, the student is able to understand the key themes of project communication, understood as a complex product-system in its material and immaterial dimension, and of its diffusion through the media. The student is able to place himself within a professional, economic, cultural and social system; he/she is capable of developing artefacts that communicate her skills; he/she is able to express her positioning regarding contemporary and future challenges.

Course contents

The Laboratory will include a first part in which students will be confronted with projects, experiences and case histories pertaining to cultural and creative disciplines (audiovisual, graphic and publishing, visual and ux design), with the aim of designing a personal portfolio.
In the second part of the Lab, students will follow a workshop dedicated to service design.
PART I - COMMUNICATING THE SELF AS A PRODUCT
Prof. Elena Vai
The course aims to provide elements of context, process and the methodological tools that will enable students to acquire the necessary skills to represent and communicate the self as product.
For the designer today, understanding and communicating the self preludes the formation of a design consciousness and the ability to navigate productive, cultural and economic contexts to design reality, products and services.
The designer's responsibility to hone interpretive skills of the design self underlies the expression of personal design approach, identity, and creative and professional skills.
Communicating the self as a project means creating identity, representing the spatialized self, designing relationships, and outlining one's profile as a designer through narrative, multichannel, and multimedia languages.
In order to develop appropriate communication, students will need to acquire knowledge and skills ranging from the interpretation and evaluation of one's work and its translation into digital form. Thus, the objective of the module is to equip students with the theoretical and technical tools needed to design self-communication.

PART II - DESIGN THINKING AND SERVICE DESIGN

The laboratory will introduce the principles, methods and basic tools of Design Thinking and Service Design, immersing participants in a real challenge.
The first part of the workshop will be problem-framing to analyze the profound needs of the people involved in the challenge, the second part will be problem-solving to conceive, prototype and test solutions.
Strategic Design, Futures Thinking and Storytelling activities are also planned.

Readings/Bibliography

Further reading

D. school, Design Thinking Bootleg
https://dschool.stanford.edu/resources/design-thinking-bootleg

Keeping Connected, Design Methods for Designing Services, Technology Strategy Board and the Design Council
https://www.designcouncil.org.uk/resources/guide/design-methods-developing-services

Lewrick, Link, Leifer, (2018), Manuale di Design Thinking, Edizioni Lswr

Stickdorn, Hormess, Lawrence, Schneider, 2018, This is Service Design Doing, O’Reilly Media

Teaching methods

The interactive and research method will be adopted. Lectures, Design Talks by professionals from the cultural and creative sectors will alternate with laboratory and verification moments. The teacher will function as a guide and coordinator of activities based on the problematization of content.

Service Design Workshop

Desk research and data research with specific insights related to the library sector and urban contexts. Development of surveys and field work surveys (observations, direct interviews, needs surveys, etc.).Rapid prototyping.Definition of summary report.

In consideration of the type of activity and teaching methods adopted, the frequency of this training activity requires the prior participation of all students to modules 1 and 2 of training on safety in the study places, in e-learning mode.

https://elearning-sicurezza.unibo.it/

 

Assessment methods

The grade of the two modules – combined with that of the REAL TIME RENDERING module – will generate, by arithmetic mean, the final grade of the whole Laboratory.

Office hours

See the website of Elena Vai

See the website of Valentina De Matteo