- Docente: Renato Nicolai
- Credits: 7
- SSD: M-EDF/02
- Language: Italian
- Moduli: Renato Nicolai (Modulo 1) Federico Smanio (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Wellness and Sport Management (cod. 9214)
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from Feb 24, 2025 to May 26, 2025
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from May 21, 2025 to May 30, 2025
Learning outcomes
At the end of the course the student: - possesses the skills relating to the functioning, organization and general knowledge of sports clubs, both in the amateur and competitive sectors - possesses a concrete vision of the different organizational levels of a sport event and the innovation management tools - is able to use the most modern managerial management systems of a sports club and organization of a sport event
Course contents
MODULE 1
The organization of a sports club
Roles and functions of a sports club: the organizational chart
The Sport Manager: roles and responsabilities
The organization of a sporti event
Sports brand management
Sources of income for sports clubs
- Sponsorship
- Ticketing
- Merchandising
- Stadium and “food and beverage”
MODULE 2
- Macrotrend Sport Tech
- Startup e Imprenditorialità
- Il pitch deck: un metodo di valutazione delle startup
- WeSportUp: case history acceleratore sport tech
- Ecosistema Sport Tech
- Il Framework di riferimento: approccio sistematico all’industria
- Il mercato e gli Investimenti in “sport-tech”
- Una panoramica globale, europea e italiana
- Gli investitori e gli attori dell’ecosistema sport-tech
- Startup Sport Tech
- performance
- fan experience
- management & organization
- Innovazione nello Sport
- Cosa significa innovazione per le organizzazioni sportive
- Gli orizzonti dell’innovazione
- Opportunità e rischi nella collaborazione tra sport e startup
- Modelli di collaborazione tra sport e startup
- Il connubio tra atleti, imprenditori e startup
- Project work
Readings/Bibliography
MODULE 1
C. Bottari, P. D'Onofrio, F. Franceschetti, F.Laus, R. Nicolai, G. Paruto, Diritto, Organizzazione e Gestione dello Sport e delle attività motorie. Ed. Bononia University Press, Bologna 2021
S. Cherubini, Marketing e Management dello Sport. Franco Angeli, Milano 2015
R. Nicolai, L.Zambelli, La disciplina del Basket tra tutele e mercato. Bologna University Pres, 2025
MODULE 2
- linkedin.com/in/federicosmanio
- https://wylab.net/
- https://www.wesportup.it/
- The Sports Technology Annual Review and Power List by STA Group and English Institute of Sport
- PwC’s Global Sports Survey (7th edition)
- https://www.statista.com/statistics/1309066/sports-rights-spending-ott-services-worldwide/?utm_source=chatgpt.com
- https://sportstechx.com/
- https://www.sportsbusinessjournal.com/Technology.aspx
Teaching methods
The course will be divided in front lessons and group excercises
Testimonials from sport-tech businessmen and startups, managers of sports organizations and innovation experts are expected
Assessment methods
The exam, for all students, includes a compulsory written test, which gives a maximum grade of 30 cum laude
Any other verification method must be agreed with the teacher or will be proposed by the teacher in exceptional cases
Teaching tools
The lessons will be made available to the student in electronic format (virtuale.unibo.it)
Office hours
See the website of Renato Nicolai
See the website of Federico Smanio