B0716 - Seminars: Trends and Culture (Gr. B)

Learning outcomes

Students at the end of the seminar will acquire high standard knowledge and skills directly from experts in the fashion fields, alongside special lectures held by scholars and researchers.

Course contents

Laboratory of technique and photographic workflow

In the seminar we will see basics rules and knowledge of creative photography, using professional cameras, lights patterns on set, the workflow and photographic post-production.

We will see the process of building a professional/commercial photographic image: concept, plan, shooting and post-production.

Our goal is to provide the tools to understand how a shooting is planned and carried out and what collaboration and support with the photographer is, especially in the fashion context.

The course will analyze contemporary photography with particular attention to fashion.

The aim of the course is to provide an integration of the concepts and techniques employed in fashion photography, portrait photography and the representation of objects, while also exploring new possibilities in these areas. Projects will be encouraged that challenge conventional wisdom and convey meanings that transcend the purely commercial intent, thereby creating new worlds, possibilities and perspectives.

In light of the aforementioned considerations, an examination of references drawn from other artistic domains, such as painting or cinema, or from the hybridization of photographic techniques with other languages and possibilities, will be undertaken.

The course will facilitate the development of each student's creativity, enabling them to produce images with a strong evocative power. This will be achieved through the application of professional skills and collaboration with others in the construction of ideas and photographic sets.

In this workshop, with the objective of potentially culminating in a final presentation (in the form of a projection, online publication, or photographic exhibition), we will adopt a theme that will serve as a guiding principle throughout the workshop: the mirror.

 

Practical topics:

- basic photographic technique: ISO, white balance, aperture, shutter speed

- light and shadows (type of light, directions and dominants)

- customized black & white photos

- the meaning of colors and the Itten’s scale

- building a photographic set: scenography, acting and props

- post-production

Readings/Bibliography

The theoretical and technical part will be carried out through slides and real-time research on the various topics covered, for which the active participation of students will be required.

Some useful reference books for the workshop will be recommended during the lessons.

It is essential to be acquainted with the work of certain seminal photographers whose contributions to the field have been instrumental in shaping its evolution: Annie Leibovitz, Richard Avedon, Philippe Halsman, Peter Lindbergh, Guido Harari, Giovanni Gastel, Ferdinando Scianna, Fabio Lovino, Gian Paolo Barbieri, Nick Knight, Mario Testino, Robert Doisneau, Duane Michals, Oliviero Toscani, Platon.

In the practical part of the course, students will have to carry out a photographic project taking care independently (and working in groups also) of all the various aspects of the work-flow.

Teaching methods

During the course, the teacher will help students to design and carry out a photographic project during its phases, from the initial briefing to the finalization in the editing phase with Photoshop.

Assessment methods

As eligibility, students must demonstrate a satisfactory level of attendance and commitment, as well as the capacity to construct a quality photographic project independently and in groups.

Teaching tools

The course is held in an equipped photographic laboratory.

Students required:

your own computer + external mouse or graphic tablet for the editing phases;

Adobe Photoshop installed, even trial or mobile version, when it will be required during the course;

if you have, your own camera;

Internet connection.

Office hours

See the website of Simone Martinetto