01677 - Business Management

Learning outcomes

By the end of the module the students will develop: (a)  the basics of the  management, knowledge of the firms' financial analysis, and basics of strategic analysis; (b) the management literacy and the communication abilities consistent with the management discipline. 

Course contents

The course content is as follows: The study context: the firm; The role of management; Strategic management and role of internal and external context; Sustainability strategies and business model; Strategy implementation; Organizational models and financial and economic principles; Budget impact analysis and other economic evaluations in healthcare; Investments in research & development.

The mentioned contents are addressed in a synergistic and progressive manner within the following modules:

• Module 1: The Firm as a "Sustainable" System and the Competitive Environment
• Module 2: Strategy and Distinctiveness: Tangible and Intangible Resources, and the Role of Capabilities
• Module 3: Strategic Management, Business Models, and Growth Strategies
• Module 4: Strategy Implementation, Financial Function, and Organizational Design
• Module 5: Efficiency Analysis and Strategic Management of Investments in Research and Development
• Module 6: The Birth of New Enterprises: Start-ups in Health and Biotech, Industry 4.0 and Artificial Intelligence

Readings/Bibliography

Students can consult:
F. Fontana, M. Caroli (2017): Economia e Gestione delle Imprese. McGraw Hill, 5th edition.

Specifically, the course program consists of a summary of the topics covered in Chapters 1, 2, 3, 4, 5, 6, 8, 10, and 13.

Learning materials are provided weekly. 

Teaching methods

On campus interactive lectures;

Case studies analysis;

Exercises.

 

The attendance requirement is considered fulfilled with participation in no less than 60% of the face-to-face lessons. Attendance is recorded through the student attendance tracking application.

Assessment methods

Students will be assessed based on a written assessment organised as follows:

-20 closed answer tests;

-2 open answer questions and/or brief exercise.

Teaching tools

Websites of pharmaceutical companies and a seminar by an expert will contribute to the students’ learning experience.

Office hours

See the website of Edoardo Trincanato