B2713 - LABORATORIO AUDIOVISIVO PER LA COMUNICAZIONE PUBBLICA E SOCIALE II

Academic Year 2024/2025

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: Second cycle degree programme (LM) in Media, Public and Corporate Communication (cod. 5703)

Learning outcomes

The workshop aims to delve deeper into the content and tools introduced to students in the similarly named workshop conducted in the first year, expanding the range of practical skills in developing multimedia content within the scope of communication and relationship activities with stakeholders of public entities and socially-oriented organizations. Specifically, students will be introduced to advanced content production models and tools that ensure the achievement of communication objectives in line with the logics of current media ecosystems, public consumption patterns, and the ethical implications associated with creating media products of public and social utility. By the end of the seminar, students will be able to design and implement advanced, integrated, and multi-platform communication strategies in line with the informational and communicative objectives of public entities and socially-oriented organizations; they will be able to use specific audiovisual production equipment, understanding its main operating methods; they will know how to create audiovisual products aimed at communicating content of public and social relevance and utility.

Course contents

-How audiovisual language works.
-Narration: from idea, to screenplay.
-Basics of directing: shots, camera movements, transitions, ellipses, rules and conventions.
-Fundamentals of editing, video and audio post-production.
-Technical and technological evolution, new technologies, special effects.
-Camera technique.
-Introduction to editing and post-production software.
-Autonomous creation of a social communication project.

Readings/Bibliography

recommended:

Poletti, Stefano, Il manuale del videomaker, Hoepli 2021

Corsi, Michele, Corso di linguaggio audiovisivo e multimediale, Hoepli 2017

Field, Syd, La sceneggiatura Lupetti, 1991

Aimeri, Luca, Manuale di Sceneggiatura cinematografica, Utet, 2011

Telolli, Maurizio Teo, Visivo audiovisivo multimediale, Dino Audino 2018

Christopher J Bowen, Roy Thompson, La grammatica del montaggio, Dino Audino 2015

Roberto Bernocchi, Alberto Contri Alessandro Rea, Comunicazione sociale e media digitali, Carocci 2018

 

Teaching methods

Lectures + practical themed exercises

Office hours

See the website of Carlo Prevosti