B2527 - QUESTIONI GLOBALI PER IL MANAGER DELLO SPORT

Academic Year 2024/2025

  • Teaching Mode: Traditional lectures
  • Campus: Bologna
  • Corso: Second cycle degree programme (LM) in Wellness and Sport Management (cod. 9214)

Learning outcomes

Upon completion of this course, students will possess advanced knowledge of the concepts and tools necessary for effective sport management at various levels. The course will specifically delve into topics such as sport event management, the application of marketing techniques in the sports industry, and leadership within sporting organizations.

Course contents

Indicative course content (taught using case studies):

  • Critical issues in the sports industry
  • Vulnerability of elite child athletes
  • Addressing bullying and hazing in sport: the role of the manager
  • Doping and the integrity of competitions
  • Transgender inclusion in elite sport
  • Women and sport: Barriers and facilitators
  • Social legacy of sport mega-events
  • (Un)sustainability of sport and climate change
  • Latest trends in the industry

Readings/Bibliography

Funk, D., Alexandris, K., & McDonald, H. (2016). Sport consumer behaviour: Marketing strategies. Routledge.

Masteralexis, L., Barr, C., & Hums, M. (Eds.). (2011). Principles and practice of sport management. Jones & Bartlett Publishers.

Schulenkorf, N., & Frawley, S. (Eds.). (2016). Critical issues in global sport management. Taylor & Francis

Wilson, R., & Piekarz, M. (2015). Sport management: the basics. Routledge.

Teaching methods

The course incorporates interactive lectures, case study analysis, guided discussions of scientific articles, and guest lectures from industry experts. Students will receive personalized support during office hours.

Assessment methods

The exam will consist of a timed, paper-based multiple-choice test. The exam material will be drawn from all resources uploaded on the Virtuale learning platform, including PowerPoint slides, supplementary links, videos, and articles.

Teaching tools

  • virtuale.unibo.it: Course e-learning platform where you'll find lecture slides, additional materials, exercises, and videos.
  • eol.unibo.it: Platform for taking exams.
  • Microsoft Teams: Video conferencing platform
  • Office hours

    See the website of Athanasios Pappous

    SDGs

    Sustainable cities

    This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.