- Docente: Athanasios Pappous
- Credits: 6
- SSD: M-EDF/02
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Wellness and Sport Management (cod. 9214)
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from Feb 26, 2025 to May 14, 2025
Learning outcomes
Upon completion of this course, students will possess advanced knowledge of the concepts and tools necessary for effective sport management at various levels. The course will specifically delve into topics such as sport event management, the application of marketing techniques in the sports industry, and leadership within sporting organizations.
Course contents
Indicative course content (taught using case studies):
- Critical issues in the sports industry
- Vulnerability of elite child athletes
- Addressing bullying and hazing in sport: the role of the manager
- Doping and the integrity of competitions
- Transgender inclusion in elite sport
- Women and sport: Barriers and facilitators
- Social legacy of sport mega-events
- (Un)sustainability of sport and climate change
- Latest trends in the industry
Readings/Bibliography
Funk, D., Alexandris, K., & McDonald, H. (2016). Sport consumer behaviour: Marketing strategies. Routledge.
Masteralexis, L., Barr, C., & Hums, M. (Eds.). (2011). Principles and practice of sport management. Jones & Bartlett Publishers.
Schulenkorf, N., & Frawley, S. (Eds.). (2016). Critical issues in global sport management. Taylor & Francis
Wilson, R., & Piekarz, M. (2015). Sport management: the basics. Routledge.
Teaching methods
The course incorporates interactive lectures, case study analysis, guided discussions of scientific articles, and guest lectures from industry experts. Students will receive personalized support during office hours.
Assessment methods
The exam will consist of a timed, paper-based multiple-choice test. The exam material will be drawn from all resources uploaded on the Virtuale learning platform, including PowerPoint slides, supplementary links, videos, and articles.
Teaching tools
Office hours
See the website of Athanasios Pappous
SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.